Styling with the 7 series

Written on the 20 November 2009

AT first glance one could be forgiven for thinking the new 7 Series from BMW is a cumbersome exercise in luxury. In fact, the agility of this car is one of its greatest assets. The other is its impressive technology as BMW designers successfully marry luxury and athleticism.

Available in the 300 kW twin turbo V8 or 240 kW twin turbo straight-six, the 7 Series has also unleashed the first turbo-diesel in Australia with 180 kW of power.

“Stylish design and unprecedented engineering give the new BMW 7 Series its unique character, combining inspiring luxury with thrilling driving dynamics and supreme visual presence,” says BMW Group Australia managing director, Guenther Seemann.

“With changes in the way we perceive individual mobility and the impact that this has on the environment, the new BMW 7 Series will again set the benchmark for luxury motoring, from the BMW EfficientDynamics V8 engine to the class leading in-line six-cylinder turbo charged diesel model.

“The new BMW 7 Series proves that efficiency and luxury can complement each other perfectly, even in a large vehicle. Now we can offer Australians exactly the same technology we offer in Europe.

“Our engine technology far outstrips the current (and proposed) Australian emissions regulations. BMW acts therefore as a benchmark for the whole industry.”

Innovations in technology make the car a trendsetter within the BMW model range. Confidence is inspired when parking or reversing with side and rear view cameras fitted which are particularly handy when parking alongside other $240k vehicles in tight spaces.

With more leg room than the Lexus and Mercedes in its class, the fifth generation 7 Series is available in extended-wheelbase guise in both petrol models. The 740Li and 750Li rear passengers can now stretch the legs a further 208 mm. Add to this quad zone air-conditioning and optional rear entertainment systems with 9.2-inch colour monitors to allow passengers to watch DVDs separately.

The 7 Series commands a certain respect amid BMW cognoscenti. Once referred to as a ‘chairman’s car’, it now lends itself to a much broader demographic and has the looks as well as the brains to entice.

“It is important to recall that the predecessor to the new BMW 7 Series was the most successful 7 Series of all time and forged a strong position for BMW in emerging Asian markets. In all, 340,000 of the previous generation BMW 7 Series were built. Now the new BMW 7 Series will take up this story of success,” says Seemann.


Latest News

VITA GROUP POSTS STEADY RESULTS DESPITE ROUGH YEAR

IT'S no secret Vita Group (ASX: VTG) has had a testing year, however the company has still managed to deliver ...

KOGAN BREAKS FORECASTS IN ITS FIRST YEAR OF PUBLICLY LISTED TRADE

RAISING the bar high in its first year as a publicly listed company, Kogan.com (ASX: KGN) has smashed its forecast...

CAMPLIFY MOTORS INTO THE UK MARKET

CARAVAN hire and RV sharing community Camplify has made its move in the European market, establishing its first op...

COCHLEAR R&D INVESTMENT DRIVES NEW PRODUCTS AND BOOSTS PROFIT AND REVENUE

COCHLEAR (ASX: COH) has boosted its 2017 full year net profit by 18 percent to $223.6 million and has forecast furthe...

Related News

WESFARMERS BOOKS BUMPER PROFIT BUT SUPERMARKET WAR HITS COLES' BOTTOM LINE

SUPERMARKET giant Coles has posted its biggest slide in earnings since it was acquired by Wesfarmers (ASX: WES) 10 ye...

ANALYSTS PREDICT WHAT AUSSIE LIVING IS LIKELY TO BECOME IN THE NEXT CENTURY

AS THE Australian population continues to grow, analysts are predicting what the country is likely to look like wi...

SEVEN WEST REPORTS MASSIVE LOSS AND CUTS CEO TIM WORNER'S PAY PACKET BY $450K

SEVEN West Media (ASX: SWM) has posted a full-year loss of $744.3 million and cut CEO Tim Worner's pay packet by ...

HOW MAKING MISTAKES AND PASSION SCORED WEIGHT LOSS PARTNERS A DEAL WITH SHARK TANK'S JANINE ALLIS

THEY partnered up to provide a scientific and targeted approach to dieting, and Kate Save and Geoff Draper cut Sha...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter