SPORTS PARTNERSHIP HAS NEW GOALS

Written on the 21 June 2012

SPORTS PARTNERSHIP HAS NEW GOALS

A CLEVELAND marketing company hopes its partnership with a sports management company will fuel new athlete endorsement opportunities.

Gray Media Services (GMS) is optimistic that its new joint venture with Life Arena Sports Management (LASM) will help kick more third-party athlete endorsement goals.

The deal involves forging links between players, new sponsors and target markets via coordinated public relations and marketing campaigns.

GMS’ client base includes the Brisbane Broncos, Pfizer, Australian Private Hospitals Association, Redpath Mining and the Federal Government.

LASM’s stable includes Broncos captain Sam Thaiday, North Queensland Cowboy Tariq Sims and South Sydney Rabbitoh Dave Taylor.

“Our goal is to increase our clients’ profiles in new and exciting markets to make them a more valuable and sellable commodity,” says GMS director Yasmine Gray (pictured).

“We will be aiming to dramatically expand their scope and reach in terms of potential endorsement arrangements. It turns the concept of brand and product endorsement on its head as, rather than finding a brand to fit the player, we will be building the player to fit a target brand.”

LASM is convinced the deal will add value to potential sponsor investments through professionally planned and executed communications campaigns.

“By making the player more valuable and relevant in the markets we target, we are not only creating a win for us but also a significant win for our sponsors,” says managing director Col Davis.

“Working with GMS also puts us in a position to leverage everything we can off all sponsorship and endorsement deals, with professional media strategies executed to accompany all of our commercial ventures.

“This approach puts us in a strong position as we are not only providing the talent, but we are also providing the vehicle to maximise a sponsor’s investment to ensure maximum cut through for all of our partners.”

Both companies intend to collaborate throughout 2012 and 2013 to bolster the profile of LASM’s National Rugby League athletes and diversifying the corporate focus to other sports.


Latest News

FLYING START TO 2017 PASSENGER NUMBERS FOR GOLD COAST AIRPORT

RECORD numbers of travellers used the Gold Coast Airport (GCA) in January this year, continuing a five-year trend ...

SUNCORP SAYS IT'S 'COVERED' AGAINST FINANCIAL COST OF CYCLONE DEBBIE

INSURER Suncorp (ASX: SUN) says it is "well protected" against the financial impact of Cyclone Debbie th...

ADELAIDE DIGITAL MARKETING GURUS CHANGING THE FACE OF ONLINE RETAILING

Frank Grasso, CEO of Adelaide based Dynamic Creative, believes his company's new software will revolutionise Adwo...

WHY A JUNIOR MINER DECIDED TO JOIN THE RANKS OF THE HOT POT STOCKS

USUALLY, when a relatively unknown explorer experiences a sharp spike in its share price, it means they've fou...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter