Smarty pants

Written on the 30 November -1

A Queensland invention has won the British Science Museum's Science Award for Smart Puzzle 2006

THE Kaleidoscope Classic scooped the top prize when The British Science Museum announced Britain's best five educational toys - and there's not a joystick, battery or computer screen in sight.

The Smart Toy Awards were judged
by a panel including psychiatrist Dr Raj Persaud and Diane Lees, director of The Museum of Childhood - a part of the Victoria & Albert Museum.

Ashleigh King, of the British Science Museum, says the awards reflect alternatives to heavily advertised toys.

"They are perfect for anyone who wants to put down a games console for 20 minutes and pick up something different," she says.

Mind Challenge, the Nerang-based company behind The Kaleidoscope Classic, is in the process of commercialising the puzzle game in 152 countries.

Mind Challenge CEO Vishal Mehrotra says the award is testament to the product's international standing in the puzzle game genre.

"The Kaleidoscope Classic is a symbol of Australian ingenuity and this award is further validation of its global appeal. We are delighted," he says.

Inventor Frank Dyksterhuis says the award confirms the consumer trend in the toy industry towards hands-on, mind-challenging experiences.

"The Kaleidoscope Classic redefines the puzzles and games because everyone enjoys it," he says.

"Many companies throughout Australia use The Kaleidoscope Classic as a tool for group think, creativity and lateral thinking exercises. It transcends age, gender and culture. We are extremely honoured with this award. It proves that everyone loves hands-on intellectual fun."

The no.1 selling game in Myer in 2004 and winner of the Australia Games Association Puzzle of the Year, The Kaleidoscope Classic is a puzzle game made up of 18 unique, four-coloured pieces. The challenge is to assemble the pieces into a square frame to create thousands of patterns and designs, offering basic to extreme challenges.

 


Latest News

SIXTH CONSECUTIVE RECORD PROFIT FOR AP EAGERS

AP EAGERS (ASX: APE) will beat guidance with its sixth-consecutive record profit when it reports its full year result...

WINDSCREEN COMPANY SMASHED WITH BIG FINE FOR UNDERPAYING WORKERS

AN Adelaide car windscreens company and its director have been penalised almost $85,000 after exploiting seven employ...

GROUPTOGETHER A GIFT FOR TIME-POOR PARENTS

JULIE Tylman and Ali Linz have taken the stress out of gift giving by creating GroupTogether, an online platform whic...

SIRTEX CEO DISMISSED FOLLOWING SHARE TRADING PROBE

SIRTEX Medical Ltd (ASX: SRX) has sacked its chief executive officer, Gilman Wong (pictured), following an investigat...

Related News

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

SMES TAKE RETAIL MARKET SHARE AS CONSUMERS CHOOSE PERSONALISATION

IN a battle for the hearts and wallets of Australian consumers, it appears that small and medium retail businesses...

KNOWLEDGE WORKERS AMONG MOST SOUGHT AFTER IN 2017

BUSINESSES searching for efficiencies and improved systems are in search of knowledge workers early this year, say...

FEMALE ENTREPRENEURS GET SPRINGBOARD TO GROWTH

DESPITE the fast-growing number of women studying STEM subjects at school and university, women continue to be und...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter