RICH RIDE FOR INDUSTRY ON SURF CITY STATUS

Written on the 19 April 2012

RICH RIDE FOR INDUSTRY ON SURF CITY STATUS

SURFING is synonymous with the Gold Coast but the $3.3 billion industry has only recently begun to mature and develop a voice.

Just two months after the Gold Coast Surf Industry Task Force (GCSITF) was formed, the fledgling organisation has played a key role in securing the World Surf Cities Conference for the region in 2013.

It will be the second World Surf Cities conference after San Sebastian in Spain hosted the inaugural event last year.

The GCSITF plans to host the conference in February-March to coincide with the staging of the Quiksilver Pro surfing contest when the city is abuzz with all things surf.

Ian Eddie is a professor at Southern Cross University business school and is deputy chair of the GCSITF. He has been working with lecturer Jak Carrol on criteria to define a surf city.

The Gold Coast is one of just 10 surf cities worldwide. But there are more than 100 that could potentially join the list based on the 15-part criteria, says Eddie.

He says a surf city is an area where surfing, surf culture and employment in surf-related industries comprise a significant proportion of the economic, social and cultural base of the city.

“There must be a strong circle of activity that transcends being in the waves and surfing a board to include the services that provide amenity to that activity,” says Eddie.

The professor proposes three things that need to be at the core of any surf city: surf breaks; surf icons and surfers. Surfboard manufacturers, surf corporations, retailers, associations and schools circle this core.

The Gold Coast is riding high after being named a one of the world’s first ‘surf cities’. Read the entire story by getting your copy of the April issue of Gold Coast Business News - out soon at a newsagent near you.


Latest News

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CRITICS CALL FOR MORE INDEPENDENT DIRECTORS ON BLUE SKY BOARD

BLUE Sky Alternative Investments (ASX: BLA) has defended its governance and valuation processes in response to severa...

BEGA PAYS $460 MILLION FOR VEGEMITE TO BRING THE ICONIC BRAND BACK UNDER AUSTRALIAN OWNERSHIP

VEGEMITE is back under Australian ownership after Bega Cheese (ASX: BGA) agreed to buy Mondelez International's A...

GUVERA ESCAPES WIND-UP ORDER

GUVERA has avoided being wound up after a claim for a $1.78 million debt by Kwong Properties was dismissed at the ...

Related News

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

SMES TAKE RETAIL MARKET SHARE AS CONSUMERS CHOOSE PERSONALISATION

IN a battle for the hearts and wallets of Australian consumers, it appears that small and medium retail businesses...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter