Retailers urged to market online

Written on the 2 December 2010

AUGUST 2010

A GOLD Coast e-commerce consultant has urged the retail industry to boost its online presence, with 45 per cent of web purchases going offshore due to a lack of local options.

MeMedia studio administration coordinator Jessica Gray, says Australia is behind the game when it comes to online retailing, but can learn from the US.

“Businesses are not keeping up with online demands of consumers, with statistics showing 45 per cent of purchases go off-shore because there’s more available and Australian retailers don’t have enough presence online,” she says.

“America, for example, has done everything else and seen what works so that gives us the benefit of hindsight – Amazon definitely set the standard which is great, they’ve figured out what consumers want and they give us great insight.

“JB Hi-Fi had a very big brand before they went online which worked well for them, they’ve been on top of the game on the web ahead of many competitors and I don’t see their stores shutting.”

Gray says most online sales tools serve to boost revenue rather than taking away sales from the stores themselves.

“The biggest fear for potential clients is that going on the internet will affect their offline sales, the bricks and mortar business, but what we’ve found is that one doesn’t affect the other in that sense,” she says.

“We always highly promote marketing the website, as just because you’ve got it that doesn’t mean it gets found – the other side of the coin is to make sure the client knows it’s around, using Google adwords for example and Twitter is an excellent tool too.”


Latest News

CORPORATE TRAVEL MANAGEMENT POSTS STRONG FIRST HALF RESULT

CORPORATE Travel Management (ASX:CTD) battled headwinds including a falling Australian Dollar and an airline price wa...

SLATER AND GORDON FILES CLASS ACTION AGAINST BELLAMY'S

SLATER AND GORDON (ASX:SGH), with funding from IMF Bentham (ASX:IMF), has filed its class action against Bellamy...

BILLABONG'S SALES DEPARTMENT STILL STRUGGLING

SURFWEAR retailer Billabong International (ASX: BBG) hasn't posted any surprises to the ASX.

The Burleigh Head...

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

Related News

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter