RESTORING BRISBANE TO ITS TECH GLORY DAYS

Written on the 5 March 2015 by Laura Daquino

RESTORING BRISBANE TO ITS TECH GLORY DAYS BEFORE the crash, Brisbane was hailed as the top gaming development city in Australia. Half a decade later, a multinational has just touched down to restore the city to its rightful position.

Paris-headquartered mobile game developer and publisher Gameloft - a publicly listed company founded in 1999 with subsidiaries in 28 countries - has skipped over bigger players and opened its first Australian studio in Newstead.

Testament to its belief in Brisbane's potential, Gameloft has committed to a three-year lease on a 633sqm property at 130 Commercial Road.

Dylan Miklashek (pictured right), production director at Gameloft Australia, says a number of reasons pointed to Brisbane as the place to be.

"Brisbane used to be the top video game development city in Australia from about 2005 to 2010 but the GFC beat it up pretty bad," says Miklashek.

"There were three large studios in the city doing a combination of big, original IP titles and licensed titles, and it was really on the brink of establishing itself in the international video game industry before it was shook to its core.

"It's not a stretch to say Gameloft was one of the first companies pioneering the mobile gaming development space - opening a studio here in Brisbane is the start of rebuilding what was."

Miklashek says in the past few years "a couple of indies and Halfbrick" have been keeping the scene alive.

Brisbane-based Halfbrick is one of the few larger developers in Australia. Founded in 2001, it accommodates 85 staff at its Kelvin Grove studio.

In spite of it all though, Miklashek believes there is more than enough talent to share around.

"The only similarity between us and Halfbrick is that we both make mobile games and to a degree, we may be competitive with resource talent," he says.

"But this has always been the case in Brisbane and I think there is plenty of opportunity for multiple studios."

Gameloft has opened with 20 employees and Miklashek says he can already see room to expand to 50 or 60.

Miklashek is a programmer by trade from the 1990s and has seen the industry troop through a hobby group perception to now be recognised as fully-fledged and one of the fastest growing worldwide.

He believes mobile - Gameloft's operating platform - will "absolutely dominate" all other types of platforms over the next few years.

However, he retains the view that a lean business is a strong business.

From his experience with companies such as EA Canada and once American giants THQ and Pandemic Studios, Miklashek knows that gaming studios shouldn't exceed a certain number of people.

It's not in Gameloft's nature anyway, the company having origins of the 'gamers in garages' kind, starting as a family home business.

"There is a ceiling for gaming studios for sure," says Miklashek.

"One of our studios has more than 150 people and when it gets to that size we have found that the bulkiness not only destroys intimacy, but also interferes with coordination. 

"It's important to cultivate that startup atmosphere - after all, it's in the gaming industry's blood."



Author: Laura Daquino Connect via: Twitter LinkedIn

Latest News

COCHLEAR R&D INVESTMENT DRIVES NEW PRODUCTS AND BOOSTS PROFIT AND REVENUE

COCHLEAR (ASX: COH) has boosted its 2017 full year net profit by 18 percent to $223.6 million and has forecast furthe...

WESFARMERS BOOKS BUMPER PROFIT BUT SUPERMARKET WAR HITS COLES' BOTTOM LINE

SUPERMARKET giant Coles has posted its biggest slide in earnings since it was acquired by Wesfarmers (ASX: WES) 10 ye...

TREASURY WINES UNCORKS SWEET $269M PROFIT DESPITE INVENTORY WOES

REVEALING the fruits of its past year of labour, Treasury Wine Estates (ASX: TWE) has posted a 55 per cent increas...

TATTS GROUP POSTS PROFIT AND REVENUE DROP ON FEWER JACKPOTS AND BAD WEATHER FOR RACING

TATTS Group (ASX: TTS) has posted a full year net profit loss of 5.7 percent and a revenue decline of 8.4 per cent as...

Related News

WESFARMERS BOOKS BUMPER PROFIT BUT SUPERMARKET WAR HITS COLES' BOTTOM LINE

SUPERMARKET giant Coles has posted its biggest slide in earnings since it was acquired by Wesfarmers (ASX: WES) 10 ye...

ANALYSTS PREDICT WHAT AUSSIE LIVING IS LIKELY TO BECOME IN THE NEXT CENTURY

AS THE Australian population continues to grow, analysts are predicting what the country is likely to look like wi...

SEVEN WEST REPORTS MASSIVE LOSS AND CUTS CEO TIM WORNER'S PAY PACKET BY $450K

SEVEN West Media (ASX: SWM) has posted a full-year loss of $744.3 million and cut CEO Tim Worner's pay packet by ...

HOW MAKING MISTAKES AND PASSION SCORED WEIGHT LOSS PARTNERS A DEAL WITH SHARK TANK'S JANINE ALLIS

THEY partnered up to provide a scientific and targeted approach to dieting, and Kate Save and Geoff Draper cut Sha...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter