POOLWERX SPLASHES OUT

Written on the 16 April 2015

POOLWERX SPLASHES OUT POOLWERX has dived into the US, acquiring a Phoenix-based business, and is now launching a new local initiative to ensure it maintains foothold as an industry leader. 

The Brisbane company, which represents more than 10 per cent of pool and spa care operators in Australia, has acquired Cactus Valley Pool Supplies' nine company-owned stores, seven franchised stores and nine mobile service units.

The American pool and spa care industry is more than time times the size of Australia's, and Poolwerx CEO John O'Brien says the company is planning to fast plough through it.

"This is not the first opportunity that has come up for our American entry, but it was the right one," says O'Brien. 

"It's not insurmountable to believe Poolwerx could become a major force in the industry in the USA, very quickly.

"In fact, with the great support we have been experiencing, our forecasts have us with a potential of 50 retail stores and mobile units by this time next year and 300 by 2020."

Poolwerx is planning to covert the first Cactus Valley Pool Supplies store to its own brand before the American summer season.

These plans coincide with the implementation of a new local training program to ensure all franchisees attain Certificates III and IV in Pool and Spa Service by 2018.

There are currently no legislative requirements for employees to acquire such accreditation, but O'Brien is hoping this will set the industry standard.

The three-day course will take place at the new 300 square-metre Poolwerx training facility in Milton and provide 40 training places at a subsidised cost of $500 to cover the program, flights, accommodation and meals, regardless of where franchisees are based.

Poolwerx CEO John O'Brien says the program form an essential part of his vision in creating a world class franchise.

"We opened our world class training facility last year because we're aiming for highly skilled and more experienced pool and spa technicians working in the industry, but to achieve this vision we need more franchisees to undergo training," he says.

"As an Australia wide company we didn't feel it was fair that some franchisees had to pay excessive travel costs while others could just drive in each morning to take advantage of the training opportunity, so by subsiding a number of places it ensures the training program is an opportunity all franchisees can take advantage of.

"Ultimately, we are working to achieve our goal of a technically efficient industry that is populated by highly skilled, qualified technicians."


Latest News

SA GOVERNMENT APPOINTS ESCAPENET TO DELIVER ULTRA HIGH-SPEED INTERNET

THE South Australian government has appointed Adelaide business EscapeNet to deliver a $7.6 million ultra high-spe...

CAIRNS COUPLE DIVE INTO THE SHARK TANK AND CONVINCE FELLOW 'BOATIE' GLEN RICHARDS TO WORK WITH THEM

THEY'RE a husband and wife team with an invention that can help save the Great Barrier Reef, and lives, and Pe...

AFTERPAY MERGER WITH TOUCHCORP GIVEN THE GO-AHEAD BY FEDERAL COURT

AFTERPAY Holdings Limited (ASX: AFY) has been given the green light by the Federal Court for its merger with Touch...

MEGAPORT TARGETS GLOBAL EXPANSION WITH $27.8M CAPITAL RAISING

MEGAPORT Limited (ASX: MP1) will complete a $27.8 million capital raising to assist in expanding the group's plat...

Related News

CAIRNS COUPLE DIVE INTO THE SHARK TANK AND CONVINCE FELLOW 'BOATIE' GLEN RICHARDS TO WORK WITH THEM

THEY'RE a husband and wife team with an invention that can help save the Great Barrier Reef, and lives, and Pe...

DOWNER EDI GRABS MORE THAN 50 PER CENT STAKE IN HOSTILE TAKEOVER TARGET SPOTLESS

DOWNER EDI Limited (ASX: DOW) now holds more than 50 per cent of Spotless Group Holdings Limited's (ASX: SPO) sha...

STRUGGLING TEN NETWORK IS 'CASH POSITIVE' AND CAN BE SAVED, ADMINISTRATOR SAYS

THE ADMINISTRATORS of the Ten Network say the struggling broadcaster has cash to continue operating and have also ind...

METCASH NET PROFIT FALLS 20 PER CENT, ANNOUNCES CEO WILL STEP DOWN IN 2018

FOOD and grocery giant Metcash has announced its full year net profit has fallen more than 20 per cent and its CEO Ia...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter