POOL CLEANER IS AN INTELLIGENT OPTION

Written on the 19 November 2012

POOL CLEANER IS AN INTELLIGENT OPTION

NEW pool-cleaning technology is making a splash across international markets.

Maytronics Australia’s pool-cleaning “robots’’ are swimming to foreign shores as the Brisbane pool-cleaning technology franchise expands overseas.

The technology is cordless and operates independently, scanning and mapping pools and walls as it cleans. It is also capable of climbing pool walls and cleaning slightly above the waterline.

Standard consumer products of the company’s Dolphin range (pictured) retail for $849 to $2500, while commercial units cost $3500 to $17,000.

Managing director Dan Kwaczynski and sales director Chris Papa recently returned from business trips to Asia. The pair has successfully set up distribution networks in Taiwan, Thailand, South Africa, Malaysia, Singapore, Indonesia and the Philippines.

“There is fantastic potential for us as many Asian countries are fairly undeveloped with no available data or many industry associations. It is a bit raw from that perspective,” says Kwaczynski.

“We want to cover all of Asia and the Middle East regions. We do regular visits to understand the market and local people. What works in the Philippines will not necessarily work in Thailand.”

Kwaczynski has also discovered the Maldives market is heavily dominated by resort pools, while Thailand’s has more highrise residential buildings with rooftop pools.

He believes his success in Asia is due, in part, to transcending the conventional business meeting and staying in the country longer to understand clients and their businesses.

“In Australia, you would just have a meeting and that would be it. In Asia, there are also after-hours business dinners to attend to get to know each other personally,” he says.

“We have done a Dolphin product launch at Sea World, where key international distributors could pat real dolphins. The dolphin name conjures images of intelligence rather than a traditional creepycrawly pool cleaner.”

Maytronics Australia was established in 2011 and employs 14 staff across its Brisbane, Sydney, Melbourne and Perth branches.

Its US-based parent company, Maytronics Group, turned over $100 million in the 2012 financial year.

Kwaczynski plans to set up 15 local dealerships for commercial customers, who cannot afford to wait for extended periods for a specialist cleaner. He also plans to use publicity and advertising to help increase brand-awareness.


Latest News

SPOTLESS REJECTS DOWNER'S 'HOSTILE' $1.2B BID AS IT PROMISES A STRATEGY RESET

CLEANING and catering services company Spotless has rejected a $1.26 billion takeover bid from mining services firm D...

EXCLUSIVE INTERVIEW: MEGAPORT CEO VINCENT ENGLISH ON GLOBAL EXPANSION AND HOW TO SCALE UP A BUSINESS

THE RAPID expansion of Megaport (ASX: MP1) continues with the Brisbane-based company announcing a major partnership d...

BRISBANE ENTREPRENEUR BREAKS BARRIERS IN ECO-BUSINESS

TRACEY Bailey believes that if every person understood the true social and environmental cost of every product the...

DOMINO'S PIZZA EMPLOYEES OFFERED A SLICE OF THE PIE

DOMINO'S Pizza (ASX: DMP) has launched an employee share acquisition plan which will give its 26,000 staff the...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter