Playing chicken

Written on the 15 September 2009

AUSTRALIA’S largest specialty chicken retailer realised annual operating profit of 12.2 per cent this financial year with franchise store growth tipping 52 per cent.

Over the last 21 years Lenard’s has injected more than $1 billion into the Australian poultry market and is widely regarded for leading the growth of value-added retailing.

CEO Bruce Myers, says the results are an excellent achievement taking into account the current economic climate and its effects on retail and grocery trade.

“Our three-phase growth strategy is well on its way to realising the goals we have set, from both a company and franchise perspective,” says Myers.

An alliance with grocery and liquor wholesaler Metcash to roll out its store-in-store concept through its IGA network has proved successful, with 35 outlets and a further 18 in the pipeline.

“We are the largest and strongest retail chicken company in Australia and that’s because we’ve created a great business model with great people, and a brand that is so successful no one can take us on.”

“We intend to keep it that way,” adds Lenard’s founder and director Lenard Poulter.


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