ONLINE SHOPPING STILL ON THE RISE

Written on the 23 March 2015

ONLINE SHOPPING STILL ON THE RISE

THE rise of online shopping has shown no signs of slowing down, according to Roy Morgan Research.

Almost 40 per cent of the population aged 14 and older purchased a product using the internet in an average four weeks in 2014.

Data shows 7,630,000 Australians clicked to buy and scrolled to shop last year, compared to just 5,704,000 in 2011.

Entertainment and leisure products trumped the list, followed by reading materials, fashion, food and beverages, electronics and travel products.

Food and beverages gained the most traction, with shoppers almost tripling to 1,586,000 in 2014 in comparison to 2011 figures.

Roy Morgan Research consumer products general manager Geoffrey Smith says the convenience of buying tickets to shows, movies and events online makes it a clear winner.

"Our latest data indicates that Australian consumers' online shopping habits are evolving, with some categories gaining favour and others plateauing," Smith says.

"Purchased by 40 per cent of the country's internet shoppers in an average four weeks, entertainment and leisure items are showing no sign of being challenged for top spot as Australia's most popular online shopping category.

"However, it was not the fastest growing online retail category over the last four years. That honour belongs to food and beverages, a category spanning alcohol, groceries and fast food."

Smith says buying alcohol online is continuing to grow in popularity, which makes up more than a third of the total food and beverage category.


Latest News

WOOLWORTHS CLAIMS LEGAL VICTORY IN STOUSH WITH LOWE'S

SUPERMARKET giant Woolworths (ASX: WOW) has been given the go-ahead to sell its Masters property assets after winn...

DOMINO'S PIZZA EMPLOYEES OFFERED A SLICE OF THE PIE

DOMINO'S Pizza (ASX: DMP) has launched an employee share acquisition plan which will give its 26,000 staff the...

PRICELINE STORE ROLLOUT BOOSTS API'S FULL YEAR PROFIT FORECAST

Australian Pharmaceutical Industries (ASX: API) has booked a rise in half year net profit of $29.1 million on the bac...

CITY DWELLERS SETTING EYES ON REDCLIFFE AS PROPERTY SEACHANGE BECKONS

IT MAY be cool by the sea at Redcliffe, however strong sales at Kyko Group's Mon Komo development prove that t...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter