ONLINE SALES SOAR FOR EAGLE BOYS

Written on the 11 September 2014 by Paris Faint

ONLINE SALES SOAR FOR EAGLE BOYS

EAGLE Boys is celebrating the record breaking success of its most recent ‘Mad Minutes’ digital campaign.

The pizza restaurant’s two-week online marketing drive saw an approximate 50 per cent increase in sales from the fortnight prior, with nearly 40 per cent of those customers visiting the site for the first time.

Eagle Boys general manager retail Nick Vincent says this is an extraordinary improvement upon past campaigns, proving that the business is ahead of the technology curve within the quick service restaurant (QSR) market.

“The first Mad Minutes campaign in March was the first of its kind executed by an Australian QSR, and the first time we’ve taken full advantage of our digital systems,” says Vincent.

“[This time] Mad Minutes outperformed all previous online campaigns in both sales and customer engagement, which reiterates the way the digital age is taking over traditional marketing.”

Run exclusively online, the campaign was designed to encourage customers to sign up to the Eagle Boys loyalty club and receive new special offers each day. 

More than 14,000 new customers subscribed to the site, with an astonishing 300 units of the most popular meal deal sold across the country in less than five minutes from its release.

Eagle Boys will be launching further digital marketing operations next month. 


Author: Paris Faint

Latest News

CROMWELL TRADES STEADILY IN FIRST HALF

CROMWELL Property Group has maintained a steady operating profit at $0.045 per security in the first half of FY17,...

WHY NEXTDC'S STOCK IS SOARING

AFTER posting its interim result, NEXTDC (ASX: NXT) gained more than 12 per cent on the stock market before noon.
...

PWR PROFIT CRASHES AS DOLLAR RISES AND COSTS MOUNT

A RISING Aussie dollar has offset PWR Holdings Limited's (ASX:PWH) overseas growth in the last half, forcing a...

SUPER RETAIL GROUP RESULTS SHINE ACROSS THE BOARD

A WELL-planned and executed half has paid off for Super Retail Group (ASX:SUL) as it posts a net profit result up ...

Related News

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter