OH BROTHER

Written on the 22 February 2012

OH BROTHER

DREAMWORLD will look to the return of reality television show Big Brother to help its flagging profits in FY12.

The theme park was home to the show’s set during its initial run on Australian television for eight seasons between 2001 and 2008.

Dreamworld chief executive Todd Coates (pictured), says there is excitement surrounding Big Brother’s return.

Dreamworld’s owner Ardent Leisure Group has had a difficult six months after recording a half-year drop in profit drop of 8.6 per cent to $19.8 million.

The themepark is banking on Big Brother plus a Dreamworks’ animation to provide a valuable marketing tool and draw more people through the gates.

“The Big Brother house and studios will be an iconic attraction at Dreamworld and for the Gold Coast,” says Coates.

“It is fantastic news for Dreamworld and also for the local film and tourism industries. Dreamworld is proud to participate in this significant investment into the Gold Coast.”

Big Brother will be broadcast on the Nine Network later this year. In its previous incarnation, it was shown seven nights a week on Channel 10, giving Dreamworld valuable national exposure.

Southern Star executive producer, Big Brother 2012, Alex Mavroidakis says he is thrilled to bring the show back to its old home.

“Our hub at Dreamworld always allows us to create a show that is truly dynamic and after a four year break, we’re excited to build a brand-new House that will exceed Housemate and audience expectations,” says Mavroidakis.


Latest News

THE COMPANY THAT DECIDED IT WAS GOING TO GIVE A CRAP THANKS TO CROWD FUNDING

SIMON Griffiths is using toilet paper to save the world.

In 2012, on the back of an IndieGoGo crowdfunding campaig...

TECHNOLOGYONE OUTSTRIPS PROFIT EXPECTATIONS AS R&D SKYROCKETS

TECHNOLOGYONE (ASX: TNE) has surpassed market expectations to achieve a half-year profit after tax of $8.1 million, u...

CLASS ACTION FILED AGAINST SURFSTITCH AFTER ANOTHER EARNINGS WIPEOUT

AS ONLINE retailer SurfStitch (ASX: SRF) battles for survival following another negative earnings forecast, a $100 mi...

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

Related News

THE COMPANY THAT DECIDED IT WAS GOING TO GIVE A CRAP THANKS TO CROWD FUNDING

SIMON Griffiths is using toilet paper to save the world.

In 2012, on the back of an IndieGoGo crowdfunding campaig...

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

AUSCANN RESUMES TRADE AFTER $12 MILLION CAPITAL RAISING

IT'S BEEN a big few days for medical cannabis manufacturer AusCann (ASX: AC8), as the company emerged from a trad...

APN AND oOh!media MERGER CALLED OFF, CEO 'AMAZED' AT ACCC'S DECISION

THE PROPOSED $1.6 billion merger between Australia's two largest advertising groups, APN (ASX: APO) and oOh!me...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter