NUMBERS GAME FOR A CAUSE

Written on the 19 June 2015

NUMBERS GAME FOR A CAUSE

JUMBO Interactive (ASX:JIN) has added to its range of national lotteries with the launch of three new charity games.

The lottery business will sell tickets to raise money for the Surf Life Saving Foundation, ACT for Kids and the Prince of Wales Hospital Foundation.

Charity lotteries entice customers with the chance to win monthly prizes including luxury homes, holidays and cars.

They are offered alongside Jumbo Interactive's national lotteries, OzLotto and Powerball, which have large weekly cash prizes in the range of $5 million to $50 million.

Jumbo CEO Mike Veverka says the initiative forms a key part of the company's strategy to boost revenue, as well as assist worthy causes.

"Customers typically play charity lotteries as well as national lotteries because of the different focus," Veverka says.

"Our large customer database provides a good opportunity for increasing revenue and helping select charities."

"The new lottery games were selected to complement our existing national games and deliver greater choice to our customers who wish to make additional purchases benefitting charities."

OzLotteries.com has grown to more than 1.91 million customer accounts at the end of May, an increase of 89,000 accounts in five months.

This has become an integral asset for Jumbo, and follows a strategic rebranding for the company.

Veverka says the new direction provides a consistent experience for customers who purchase tickets across a range of devices, such as desktops, smartphones, tablets and Apple Watch.

"The launch of the new Jumbo brand across all our sites marks a great leap forward in customer communication and retention efforts," he says.

"More than just a new look, the new brand affects a diverse range of touch points designed to improve customer affinity with Jumbo.

"We want our customers to feel closer to Jumbo than ever before by making playing the lottery more fun, while maintaining the trust and security that we have earned over the years."

Jumbo also operates a lottery website in Germany, and is working to sell tickets in the USA.

Latest News

VITA GROUP POSTS STEADY RESULTS DESPITE ROUGH YEAR

IT'S no secret Vita Group (ASX: VTG) has had a testing year, however the company has still managed to deliver ...

KOGAN BREAKS FORECASTS IN ITS FIRST YEAR OF PUBLICLY LISTED TRADE

RAISING the bar high in its first year as a publicly listed company, Kogan.com (ASX: KGN) has smashed its forecast...

CAMPLIFY MOTORS INTO THE UK MARKET

CARAVAN hire and RV sharing community Camplify has made its move in the European market, establishing its first op...

COCHLEAR R&D INVESTMENT DRIVES NEW PRODUCTS AND BOOSTS PROFIT AND REVENUE

COCHLEAR (ASX: COH) has boosted its 2017 full year net profit by 18 percent to $223.6 million and has forecast furthe...

Related News

WESFARMERS BOOKS BUMPER PROFIT BUT SUPERMARKET WAR HITS COLES' BOTTOM LINE

SUPERMARKET giant Coles has posted its biggest slide in earnings since it was acquired by Wesfarmers (ASX: WES) 10 ye...

ANALYSTS PREDICT WHAT AUSSIE LIVING IS LIKELY TO BECOME IN THE NEXT CENTURY

AS THE Australian population continues to grow, analysts are predicting what the country is likely to look like wi...

SEVEN WEST REPORTS MASSIVE LOSS AND CUTS CEO TIM WORNER'S PAY PACKET BY $450K

SEVEN West Media (ASX: SWM) has posted a full-year loss of $744.3 million and cut CEO Tim Worner's pay packet by ...

HOW MAKING MISTAKES AND PASSION SCORED WEIGHT LOSS PARTNERS A DEAL WITH SHARK TANK'S JANINE ALLIS

THEY partnered up to provide a scientific and targeted approach to dieting, and Kate Save and Geoff Draper cut Sha...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter