NUMBERS GAME FOR A CAUSE

Written on the 19 June 2015

NUMBERS GAME FOR A CAUSE

JUMBO Interactive (ASX:JIN) has added to its range of national lotteries with the launch of three new charity games.

The lottery business will sell tickets to raise money for the Surf Life Saving Foundation, ACT for Kids and the Prince of Wales Hospital Foundation.

Charity lotteries entice customers with the chance to win monthly prizes including luxury homes, holidays and cars.

They are offered alongside Jumbo Interactive's national lotteries, OzLotto and Powerball, which have large weekly cash prizes in the range of $5 million to $50 million.

Jumbo CEO Mike Veverka says the initiative forms a key part of the company's strategy to boost revenue, as well as assist worthy causes.

"Customers typically play charity lotteries as well as national lotteries because of the different focus," Veverka says.

"Our large customer database provides a good opportunity for increasing revenue and helping select charities."

"The new lottery games were selected to complement our existing national games and deliver greater choice to our customers who wish to make additional purchases benefitting charities."

OzLotteries.com has grown to more than 1.91 million customer accounts at the end of May, an increase of 89,000 accounts in five months.

This has become an integral asset for Jumbo, and follows a strategic rebranding for the company.

Veverka says the new direction provides a consistent experience for customers who purchase tickets across a range of devices, such as desktops, smartphones, tablets and Apple Watch.

"The launch of the new Jumbo brand across all our sites marks a great leap forward in customer communication and retention efforts," he says.

"More than just a new look, the new brand affects a diverse range of touch points designed to improve customer affinity with Jumbo.

"We want our customers to feel closer to Jumbo than ever before by making playing the lottery more fun, while maintaining the trust and security that we have earned over the years."

Jumbo also operates a lottery website in Germany, and is working to sell tickets in the USA.

Latest News

THE STAR'S STUNNING ANSWER TO CROWN'S BARANGAROO

THE Star Entertainment Group (ASX:SGR), not to be outdone by James Packer's Barangaroo development across the ...

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter