Nikon snaps up SuperGP sponsorship

Written on the 9 September 2009

Nikon snaps up SuperGP sponsorship

JAPANESE company Nikon has been snapped up as the 2009 naming sponsor for SuperGP, following the financial crash of previous sponsor Nitro.

While Nikon was the sponsor for the 2008 Indy, the recent deal will come as a relief to the newly-named SuperGP, which was left exposed by Nitro’s failure to make payments.

SuperGP general manager Greg Hooton says a ‘satisfactory’ agreement was reached with Nikon and with 50 days remaining the community can expect a stable future for the event.

“It’s certainly a great opportunity for us, after the termination of the previous sponsor, we were able to sit down and put a proposition going forward,” says Hooton.

“The stability is there, it’s called the Super GP – the public doesn’t care what name comes above it, but indeed the situation with Nikon as our sponsor is ideal.

“The Nikon SuperGP will see a new era of motorsport on the streets of the Gold Coast over the four days and nights, and I couldn’t be happier to welcome a blue-chip international partner in Nikon back to the event on the cusp of the newest installment for the world's best motorsport entertainment festival.’’

Nikon Australia general manager for sales and marketing James Murray says the company was unable to look at a full-scale sponsorship agreement earlier in the year, but a more optimistic environment has enabled Nikon to rejoin.

“Motor Sport is always a major occasion for photography, and with the Nikon SuperGP entering a new era this year I am sure an even more sensational spectacle than ever before is guaranteed,” says Murray.


Latest News

STAFF CHURN BLAMED FOR MCGRATH EARNINGS DOWNGRADE

MCGRATH will fail to meet earnings forecasts after some of its star real estate agents defected to growing Perth firm...

MCBAIN RESIGNS AS BELLAMY'S DIRECTOR WHILE THIRD CLASS ACTION MOVES CLOSER TO SECURING FUNDING

LAURA McBain (pictured) has resigned as a director of Bellamy's Organic (ASX: BAL) today, effective immediatel...

REDBUBBLE TO MISS IPO FORECASTS

REDBUBBLE, the online marketplace for independent artists, will miss a series of forecasts set out in its IPO in its ...

BLUESCOPE CONTINUES STRONG RUN WITH GUIDANCE UPGRADE

BLUESCOPE Steel (ASX: BSL) is trading up 7.51 per cent at $11.16 per share after upgrading its half-year guidance thi...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter