Nicson White

Written on the 20 November 2009

Nicson White
Health Protect International
Industrial Sanitising

Age: 25
Business Est: 2005
Number of staff: 9
Growth: 8%
Turnover: $1.38m

NICSON White came up with his innovative business concept after staying in ‘questionable’ accommodation as a teenager, but it was his entrepreneurial drive that transformed the idea into success.

The managing director of Health Protect International (HPI) co-founded the sanitation service provider after discovering the idea hadn’t been commercialised elsewhere.

“The sanitising industry has been around for 15 years though no one was really doing it properly. We were the first to start using specialised equipment and developing a business plan,” he says.

“Since then there has been a handful of competitors making a better attempt at it than prior companies, however no one comes close to the level of organisation and coverage that we have.”

With the major focus initially on guest accommodation, White says the hospitality industry has responded very quickly to the concept of mattress and carpet sanitation.

Hotels are starting to incorporate sanitising notices into their advertising and more than 100 organisations have signed up for his Healthy Hotels Program ­— an initiative that allows the public to book accommodation according to hygiene via the Healthy Hotels Guide.

“Many people think hotels are already doing this but they’re not,” says White.

“Guests now have the choice of paying five to 10 per cent extra for an ‘allergy-free’ room as opposed to a room that has just been sanitised. Hotels are starting to make a really strong profit from this.”

While HPI has expanded to include more than 150 licensed operators in Australia and New Zealand in just four years, White says the company is just on the verge of really dominating the market. Clients include 15 Gold Coast Mantra hotels, the Radisson Group and the Marriott.

“The last four years has really been about setting up for major growth. It has taken us this long to get the recipe right and we’ve now got a foothold in the market,” he says.

With expansion into commercial sectors including government buildings, childcare centres and corporate events venues, White aims to further establish the concept locally before taking on major international markets.

An important factor in his success has been learning how to heed the advice of mentors.

“There really is no formal business education that I’m aware of that compares to actual experience,” he says.

“Many people don’t realise how accessible mentors are, all you’ve got to do is pick up the phone.

“I believe there isn’t one mistake you need to make that hasn’t already been made by someone before you. The key is to make sure you have the advice of those people before you need it.”


Latest News

VIDEO INTERVIEW: TAKING ON THE TELCO GIANTS AND HOW TO COMPETE AGAINST HEAVYWEIGHTS LIKE TELSTRA

THEY'RE one of only four licenced mobile carriers in Australia, and Pivotel Group is taking on the likes of te...

COMMUNITY LAWYERS ON FUNDING CRISIS: BUDGET WAS A DECENT START, BUT MORE NEEDS TO BE DONE

While the Federal Budget may have reversed its initial plans to cut funding from community legal services nationwi...

DREAMWORLD UNDER 'REVIEW' BY OWNERS ARDENT LEISURE AS ACTIVIST INVESTORS PUSH FOR BOARD POSITIONS

DREAMWORLD owner Ardent Leisure (ASX: AAD) is considering the future of the theme park which may be redeveloped or so...

MAKE WAY FOR THE 'PANTSCRAPER', A TWIN TOWER SET TO CHANGE MELBOURNE'S CITYSCAPE

MELBOURNE'S skyline is about to transform following the construction of a $1 billion luxury high-rise in the city...

Related News

COMMUNITY LAWYERS ON FUNDING CRISIS: BUDGET WAS A DECENT START, BUT MORE NEEDS TO BE DONE

While the Federal Budget may have reversed its initial plans to cut funding from community legal services nationwi...

REGIONAL BANKS HIT OUT AT RATING CUT AND WARN BIG FOUR WILL BENEFIT

REGIONAL banks have hit out at a downgrade on their credit ratings, warning that it will increase their wholesale fun...

THE COMPANY THAT DECIDED IT WAS GOING TO GIVE A CRAP THANKS TO CROWD FUNDING

SIMON Griffiths is using toilet paper to save the world.

In 2012, on the back of an IndieGoGo crowdfunding campaig...

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter