NEW TOURISM CAMPAIGN FOR RIVER CITY

Written on the 21 February 2014

NEW TOURISM CAMPAIGN FOR RIVER CITY

BRISBANE Marketing and Tourism and Events Queensland will launch a $2.3 million campaign to attract holidaymakers.

The ‘Give Me Brisbane Any Day’ initiative encourages locals and visitors to share their travel experiences online and showcase the city.

The Lord Mayor Graham Quirk says the campaign will span the financial year, in conjunction with local governments and industry bodies.

“As a gateway city, a strong region means a strong Brisbane, which is why it’s great to see all local governments in the Brisbane region uniting behind this tourism campaign.

“This campaign not only encourages locals to holiday closer to home but is also about alluring our southern friends here by showcasing our sunny holidays, and give Sydney and Melbourne pause for thought on their frosty winter mornings,” he says.

Advertising will be pushed on TV, digitally, outdoors and in print – aiming to portray the authentic city lifestyle.

Brisbane Marketing chief John Aitken says the campaign took one year in planning and extensive market research.

“The research found Brisbane was seen as a vibrant, optimistic, open and collaborative city of which locals were proud to share their passion.

“Give Me Brisbane Any Day showcases the Brisbane region’s holiday experiences and as much as possible uses real families and friends in the television commercial and imagery,” he says.

The first phase will appear in Brisbane, northern New South Wales, Sunshine Coast and Toowoomba this month and March.

Read about how Fraser Coast entices new investors here.


Latest News

AUSTRALIA READY TO DISRUPT GLOBAL CARBON FIBRE MANUFACTURING

AUSTRALIA for the first time has the capacity to produce carbon fibre from scratch and at scale, following the launch...

HONG KONG FUND INVESTS $212.8 MILLION IN G8 EDUCATION

G8 EDUCATION (ASX: GEM) has secured $212.8 million from Hong Kong-based CFCG Investment Partners to pay down debt and...

MERGER DELIVERS THE FINANCIAL GOODS FOR TERRY WHITE

TERRY White Group has posted a solid half-year net profit of $1.3 million amid a period of major transformation fo...

BLUE SKY APPOINTS TWO NEW INDEPENDENT DIRECTORS

BLUE Sky Alternative Investments (ASX: BLA) has appointed two new independent, non-executive directors to its board: ...

Related News

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

TEST DRIVE A POST GRAD AT BOND

THERE'S only one way to really move your career into the fast lane, says Bond University, and 'test driving...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter