NETO: HEALTH AND BEAUTY SHINES ONLINE

Written on the 26 July 2016 by Brisbane Business News

NETO: HEALTH AND BEAUTY SHINES ONLINE HEALTH and beauty retailers are defying all odds, shaping up as Australia's best-selling segment online.

Where physical department stores once dominated, online is now making up more and more cosmetics sales. The sector saw a 70 per cent lift in year on year sales online, according to Neto's e-commerce platform of 1000 businesses.

Retail has been relatively flat across Australia in this period, but online retailers reported a growth of 23 per cent from the January to June period.

Homewares came in second, seeing a 48 per cent growth, while sports and recreation grew 34 per cent.

"Within those categories, we're finding the most successful retailers are adopting an omni-channel approach, where they maintain a physical and online presence, and also sell through social media and platforms such as eBay," says Brisbane-based Neto's chief operating officer Jason Titman.

"Successful retailers are targeting a wide spread of consumers, and meeting them at their preferred buying platform, rather than waiting for consumers to come to a fixed sales platform."

Neto also shared the top five e-commerce sectors, according to the average value of transactions. It's unsurprising that motor parts ranks the highest at $340.86, but health & beauty also polls highly at $284.34 so not only are retailers in that space selling well, but the value of their inventory is high as well.

Read the stories behind the Australian beauty retailers killing it online, Ry.com.au and Adore Beauty.


Author: Brisbane Business News Connect via: Twitter

Latest News

KOPLOVITZ GIVES SPRINGBOARD TO AGILE ENTREPRENEURS

FOR Kay Koplovitz, the key to being a successful entrepreneur is an agile mind - one that is always learning and q...

VITA GROUP SHARES SURGE UPON RESULTS

VITA Group (ASX: VTG), the Brisbane telco retailer tied up with Telstra (ASX: TLS), saw its share price surge 12 p...

SONAND TURNS THE TIDE AT SURFSTITCH

SURFSTITCH (ASX:SRF) has reduced its losses in the first half of FY17 as new CEO Mike Sonand executed his turnaround ...

EUREKA IMPROVES WHILE MANAGEMENT REMAINS UNIMPRESSED

EUREKA Group has collected the gains on its 'buy and build' strategy to achieve a net profit of $6.29 mill...

Related News

KOPLOVITZ GIVES SPRINGBOARD TO AGILE ENTREPRENEURS

FOR Kay Koplovitz, the key to being a successful entrepreneur is an agile mind - one that is always learning and q...

FASHION RETAILER'S TAKEOVER IN DOUBT AS PROFIT CLIMBS

IN the thick of takeover talks, Specialty Fashion Group (ASX: SFH) worked hard to cut costs and see its bottom lin...

HOW TO TAKE CONTROL OF YOUR CAREER THROUGH TRAINING

GIG economy, remote working, and freelance Friday are more than just buzz terms; our workforce is changing, and so...

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter