NAOMI'S SHINY RUBY

Written on the 18 May 2015 by Jenna Rathbone

NAOMI'S SHINY RUBY FROM humble beginnings as a home-office business to one of the Gold Coast's most diverse media management companies, Ruby Public Relations is proving it's a real gem.

Launched four years ago by Naomi Spies, the company has seen year-on-year growth including a doubling of turnover and staff in the last 12 months.

Consulting to a raft of small and large businesses, the company's portfolio includes Surfers Paradise Alliance, Sanctuary Cove, Bravehearts White Balloon Day, Goldsteins, Essence of Living, Chatterbox Challenge and the Real Estate Results Network.

Spies attributes her success to fast thinking and innovation in what is an ever-changing mass media landscape.

"Public relations is the ultimate way to maximise any marketing budget, because the exposure in media you receive is free," says Spies.

"It is the most powerful way to manage your corporate reputation and strong credibility, positioning you as an industry leader.

"Ruby PR has been so successful for a number of reasons, but one of those is that we don't specialise in one industry specifically. For instance, when we had the GFC, the majority of PR agencies on the Gold Coast specialised in the property development industry and, as a result, some of them lost a large portion of their business in line with the string of receiverships that took place."

The company's services include media, publicity, event management and event marketing, online marketing and social media and video marketing.

In addition, Spies has launched a PR training division to assist small businesses in generating free media exposure.

"Over the last four years I have met so many inspirational people with stories to tell who ultimately don't have the budget to hire PR agencies," she says.

"The main objective behind the PR training division is to help people tell their story. We wanted to make the untouchable, touchable and make PR accessible to everyone."

The goal for the next two years is expansion with Spies saying a move into Sydney and Melbourne is being explored.


Author: Jenna Rathbone
About: Jenna Rathbone is a Queensland-based journalist who writes on a range of issues including business and property affairs and social issues.
Connect via: Twitter

Latest News

BABY STEPS FOR BELLAMY'S IN TURNAROUND

GREEN shoots are appearing in the Bellamy's Organic (ASX: BAL) business in the early days of its turnaround.

T...

HOW TO TAKE CONTROL OF YOUR CAREER THROUGH TRAINING

GIG economy, remote working, and freelance Friday are more than just buzz terms; our workforce is changing, and so...

LOSSES MOUNT AT SLATER AND GORDON

SLATER and Gordon's losses continue to mount following its disastrous entry in to the UK market. The compa...

NVC PLAYS A DIFFERENT GAME, AND WINS

AS its profits rise, National Veterinary Care's (ASX: NVL) focus on training over retail is proving to be a wi...

Related News

HOW TO TAKE CONTROL OF YOUR CAREER THROUGH TRAINING

GIG economy, remote working, and freelance Friday are more than just buzz terms; our workforce is changing, and so...

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter