MRS FIELDS CHOMPS ON COOKIE MAN

Written on the 3 December 2010

MRS FIELDS CHOMPS ON COOKIE MAN

NATIONAL franchisor Cookie Corporation Pty Ltd today acquired the Gold Coast’s Cookie Man brand for an undisclosed figure, saving the Allied Brands subsidiary from liquidation.

Cookie Corporation is the Australian master franchisee of the Mrs. Fields and will now operate Cookie Man under a separate, newly formed subsidiary.

The combined companies will operate 70 locations across Australia, including 27 Mrs. Fields locations, 30 Cookie Man stores and licensed Cookie Man operations in 13 David Jones and Baskin and Robbins stores.

The Australian Cookie Man franchise was placed into liquidation on September 24 following a tumultuous 12 months for the brandchisor Allied Brands that saw the company enter voluntary administration in late October.

The sale of Cookie Man comes after Allied Brands, the company that once ran a fleet of Audis, sold its best performing franchise, Baskin Robbins to Dunkin Brands.

Cookie Corporation managing director Andrew Benefield, has appointed former Cookie Man director Peter Elligett as general manager and says the company is ‘delighted to be able to run these great two brands alongside each other’.

“Both Cookie Man and Mrs. Fields have been present in the market for many years, and have quite different positioning and customer followings,” says Benefield.

“Owning both brands will enable us to choose the most appropriate brand for any particular area to maximise customer satisfaction and franchisee sales.

“This is good news for Cookie Man franchisees. After a period of insecurity during the liquidation we look forward to being able to offer the Cookie Man franchisees, a bright and secure future.”

Mrs. Fields cookie dough will continue to be imported from the United States while Cookie Man products will continue being manufactured in Sydney.

Allied Brands shares (ABQ) have slumped to 1.7 cents.


Latest News

OROTON GOES CLICKS AND BRICKS AS PROFITS SLIDE

TWO former Aussie lawyers have turned their passion for fashion into a $15 million dollar international business six ...

MANTRA'S SHARE PRICE SURGE INDICATES 'SUITORS ARE CIRCLING' THE HOTEL GROUP

THE rumour mill surrounding a high-level takeover of Mantra Group (ASX: MTR) is in full production with its shares su...

MELBOURNE CBD GEMS SELL FOR $17 MILLION, MARKING A NEW PROPERTY HOTSPOT

LITTLE Lonsdale Street in the heart of Melbourne's CBD has become a favourite for investors in 2017, following th...

CAN GOOGLE RECOVER FROM GLOBAL CONTROVERSY OVER ITS PROGRAMMATIC ADVERTISING SYSTEM?

IT'S the story that has rocked the world of advertising. The lucrative Google (NASDAQ: GOOGL) advertising system ...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter