More Pepper and Salt for tourism body

Written on the 15 September 2010

MANTRA Group’s Peppers Salt Resort & Spa has joined forces with Northern Rivers Tourism in a $100,000 marketing campaign aimed to drive more visitors to the region.

Mantra Group regional sales and marketing manager Scott O’Neile, says the Regional Tourism Partnership Program will bring some exposure to the Northern Rivers Region, a breakaway for business, pleasure, leisure, relaxation, pampering and family fun.

“We aim to build the tourism business for the region via a savvy campaign across print, television and the internet, which can only benefit everyone who lives and works here in terms of tourism dollars and helping the community continue to thrive,” says O’Neile.

“This dual commitment also highlights a unified approach to the future of tourism in the region, and shows the mutual support between Mantra Group and Northern Rivers Tourism.”

The campaign will target visitors from the Gold Coast, Brisbane and Sydney, highlighting short breaks at Mantra Peppers Salt Resort & Spa until June 2010.

Northern Rivers Tourism CEO Russell Mills, says as competition for the domestic travel market increases, it’s important to be promoting travel to the region.

“The Mantra Group has always shown a strong commitment to destination marketing and their Kingscliff properties are becoming very popular among target audiences in southeast Queensland – being able to take a short break for as little as $198 is a very compelling offer,” he says.

Peppers Salt Resort & Spa offers a full buffet breakfast daily, yoga classes, Golden Door Spa treatment and is home to the award-winning Roughie’s Restaurant & Bar.


Latest News

SUPREME COURT ORDERS OCTAVIAR GROUP TO WIND UP

THE Queensland Supreme Court has ordered the Octaviar Group of companies (formerly known as MFS Group) to be wound...

CEOS BRAVE THE COLD TO RAISE $1.4 MILLION FOR THE HOMELESS

MORE than 400 executives confronted the cold last night in the annual Vinnies CEO sleepout, which took place benea...

JENNIFER WESTACOTT ON BANK TAX: IT EXPOSES GOVERNMENT "DESPERATION"

South Australia's new bank levy exposes the desperation of a government that is unable to get its own budget and ...

BASKETBALL'S COMEBACK CONTINUES WITH NBL CLUBS TO FACE OFF AGAINST CHINA'S NATIONAL TEAM

THE RESURGENCE of Australia's National Basketball League (NBL) continues with China's national team to play t...

Related News

BASKETBALL'S COMEBACK CONTINUES WITH NBL CLUBS TO FACE OFF AGAINST CHINA'S NATIONAL TEAM

THE RESURGENCE of Australia's National Basketball League (NBL) continues with China's national team to play t...

DOMESTIC TOURISM IN AUSTRALIA BREAKS RECORDS, INJECTS $61.7 BILLION INTO NATIONAL ECONOMY

DOMESTIC Australian tourists have spent a record breaking $61.7 billion on intra and interstate travel this year, acc...

THE DOCTORS WHO PLUNGED INTO THE SHARK TANK AND SURVIVED WITH A $500,000 INVESTMENT

THEIR mission is to change the face of cancer care with an app that empowers and connects patients and care givers...

IMF BRACES FOR BIG LOSS FOLLOWING WITHDRAWAL FROM SPOTLESS CLASS ACTION

LITIGATION fund IMF Bentham (ASX: IMF) is set to lose as much as half a million dollars after it ceases funding one o...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter