MERLO CAPITALISES ON COLD-PRESSED TREND

Written on the 4 November 2015

MERLO CAPITALISES ON COLD-PRESSED TREND

WITH summer just around the corner, Merlo has released its new season of Black Bear Cold Press to bolster coffee sales during the warmer months.

The bottled drink is made using cold water at the start of the brewing process, rather than chilling hot espresso. The result is a more delicate and less acidic coffee.

Founder Dean Merlo says the cold-pressed beverage phenomenon is the perfect blend for the company, delivering ice cold coffee for the real coffee drinker.

"In Italy during summer, coffee lovers quench their thirst with the Shakerato a sweetened iced espresso shot," Merlo says.

"The thing is, the Italian summer is relatively short. Travel halfway around the world here to Queensland and our climate calls for a quality, cold coffee option all year round.

"Black Bear Cold Press is the result. We launched Black Bear early this year and it was a huge success, now that the Australian summer is here, the Bear is back in town.

"It's smoother, sweeter and less acidic than a cooled espresso shot, with no bitterness. It's cold coffee for the coffee aficionado."

Merlo first released the drink in April this year, and anticipates strong sales this season.

Black Bear Cold Press is available in all Merlo-owned cafes and participating Merlo-selling cafes for $5.50 per bottle.


Latest News

PROFIT BOOST FORECAST AT VILLA WORLD

VILLA World has forecast profit growth of 5 per cent in the first half of FY17 in an earnings guidance released to th...

WP CURVE SOLD TO GODADDY

NASDAQ-listed tech company GoDaddy has bought Gold Coast's WP Curve for an undisclosed sum.

The subscription-b...

BOARD SHAKE-UP TAKES OUT SURFSTITCH FOUNDER

ONLINE actionwear retailer SurfStitch Group (ASX: SRF) has announced a major board shake-up in a move that effectivel...

ORIGIN TO DIVEST UPSTREAM OIL AND GAS BUSINESS

ORIGIN Energy will spin off its upstream oil and gas business in an as-yet unpriced IPO.

It will allow the Sydney-...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter