MCCANN BUYS OUT BRISBANE AGENCY

Written on the 26 July 2016 by Brisbane Business News

MCCANN BUYS OUT BRISBANE AGENCY BRISBANE communications agency The Red Republic has joined forces with McCann Australia, the world's largest agency network.

Effective immediately, the global company has merged the PR, social media, experiential and design expertise of The Red Republic.

McCann's Australian offices are in Sydney, Melbourne, Brisbane and the Gold Coast.

Founded by former journalist Fleur Madden in 2003, The Red Republic runs campaigns for an array of lifestyle, travel, fashion, beauty, wellness, hospitality and property clients.

Madden will continue as CEO of The Red Republic, reporting to McCann Worldgroup Australia chairman Ben Lilley.

"In 2015, we launched McCann's national media services in response to client demand for a genuinely integrated creative offering. Now we are delighted to be able to offer another key component of that integrated creative offering through the marketing communications expertise of Fleur and her team," says Lilley.

"Amplifying our creative reach and effectiveness through social media, PR and experiential is key to the success of every McCann campaign today. We are incredibly excited to now offer a full suite of marketing services, seamlessly integrated with our full creative, digital and media capabilities."

Madden originally called her agency Red PR because of her bright red hair and set out to make a splash in an industry she thought needed it most. Working in journalism, she recognised some of the agencies supplying content just didn't know what the media wanted.

She says the partnership will further allow The Red Republic to offer its clients more unique services.

"In looking at what the future held for us, it was time to take the next step as a business to realise our full potential. Finding a partner that could help us expand and ensure we could offer our clients an extensive suite of services, and who was also the right cultural fit was very important to me," says Madden.

"This takes us up to a whole new level as a business and I look forward to bringing greater strategic and creative firepower to our clients, existing and new, through this partnership."


Author: Brisbane Business News Connect via: Twitter

Latest News

FLYING START TO 2017 PASSENGER NUMBERS FOR GOLD COAST AIRPORT

RECORD numbers of travellers used the Gold Coast Airport (GCA) in January this year, continuing a five-year trend ...

SUNCORP SAYS IT'S 'COVERED' AGAINST FINANCIAL COST OF CYCLONE DEBBIE

INSURER Suncorp (ASX: SUN) says it is "well protected" against the financial impact of Cyclone Debbie th...

ADELAIDE DIGITAL MARKETING GURUS CHANGING THE FACE OF ONLINE RETAILING

Frank Grasso, CEO of Adelaide based Dynamic Creative, believes his company's new software will revolutionise Adwo...

WHY A JUNIOR MINER DECIDED TO JOIN THE RANKS OF THE HOT POT STOCKS

USUALLY, when a relatively unknown explorer experiences a sharp spike in its share price, it means they've fou...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter