MARKETING THAT SPEAKS FOR YOU

Written on the 6 November 2015 by Lachlan McConnell

MARKETING THAT SPEAKS FOR YOU

BRISBANE-based ChitChat Speaks is an experiential marketing agency that is quickly becoming a prominent player on the national stage.

Established in 2011 with starting capital of just $4000, the company has grown exponentially, with an average growth rate of 200 per cent a year over the past four years.

Belinda Eccles founded ChitChat Speaks after she was approached by clients from a previous job, who implored her to continue managing their campaigns.

"A lot of clients told me they would come with me if I moved from my previous job, and they did," Eccles says.

"After I left, some clients contacted me personally and asked me to look after their campaigns, so that's basically where it started."

Since then, the company has continued to expand, swelling from two part-time and 1800 casual staff in 2014 to three full-time and 2230 casual employees this year.

In that time, the company has also signed a direct deal with advertising giants M&C Saatchi, represented the Suncorp Group at the Brisbane International, Gold Coast Marathon and Bridge to Brisbane, toured with HSBC as part of the Lions Rugby Tour and built a highly successful campaign for SodaStream Australia.

Eccles plans to expand her workforce over the next financial year, with a new online platform for streamlining management scheduled to be completed in the next few months.

The company also intends to open operations in New Zealand and the US, and to launch new products across Australia.

"The goal for the future is to keep growing at a steady pace; we don't want to grow too quickly," Eccles says.

"A mistake we made in the past was growing too big, too quickly and not being able to handle the workload. We want to build a client base who become clients for life."


Author: Lachlan McConnell

Latest News

PROFIT BOOST FORECAST AT VILLA WORLD

VILLA World has forecast profit growth of 5 per cent in the first half of FY17 in an earnings guidance released to th...

WP CURVE SOLD TO GODADDY

NASDAQ-listed tech company GoDaddy has bought Gold Coast's WP Curve for an undisclosed sum.

The subscription-b...

BOARD SHAKE-UP TAKES OUT SURFSTITCH FOUNDER

ONLINE actionwear retailer SurfStitch Group (ASX: SRF) has announced a major board shake-up in a move that effectivel...

ORIGIN TO DIVEST UPSTREAM OIL AND GAS BUSINESS

ORIGIN Energy will spin off its upstream oil and gas business in an as-yet unpriced IPO.

It will allow the Sydney-...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter