Marketing a greener image

Written on the 7 October 2009

AS global environmental issues become essential factors in business marketing, a Gold Coast developed program is educating corporations of the fine line between being environmentally friendly and ‘green-washing’ the consumers.

Bond University’s Students in Free Enterprise president Chris Taylor, says the marketing component of the team’s award winning ‘enviroprenurial education’ program GrassRoots has been well received.

Taylor says around 65 businesses have downloaded the free program which aims to ‘encourage entrepreneurial environmentally responsible business’.

While the first component of the software which calculates the annual carbon emissions and potential cost-savings of a business is considered innovative, the marketing component is just as essential to the program’s success.

As many businesses receive public backlash for ‘jumping on the green bandwagon’ Taylor says the program suggests a diverse range of business strategies for companies to effectively market themselves as environmentally friendly.

“The GrassRoots program encourages businesses to communicate their actions to the public effectively without falling into the trap of producing unfounded green-wash,” he says.

Taylor says the SIFE team will work more with CSIRO over the next six months to further refine the program.

“We intended this program to provide an incentive for businesses to become more environmental friendly and decided it would be counter-productive to create a cost in doing so,” he says.


Latest News

SUPREME COURT ORDERS OCTAVIAR GROUP TO WIND UP

THE Queensland Supreme Court has ordered the Octaviar Group of companies (formerly known as MFS Group) to be wound...

CEOS BRAVE THE COLD TO RAISE $1.4 MILLION FOR THE HOMELESS

MORE than 400 executives confronted the cold last night in the annual Vinnies CEO sleepout, which took place benea...

JENNIFER WESTACOTT ON BANK TAX: IT EXPOSES GOVERNMENT "DESPERATION"

South Australia's new bank levy exposes the desperation of a government that is unable to get its own budget and ...

BASKETBALL'S COMEBACK CONTINUES WITH NBL CLUBS TO FACE OFF AGAINST CHINA'S NATIONAL TEAM

THE RESURGENCE of Australia's National Basketball League (NBL) continues with China's national team to play t...

Related News

BASKETBALL'S COMEBACK CONTINUES WITH NBL CLUBS TO FACE OFF AGAINST CHINA'S NATIONAL TEAM

THE RESURGENCE of Australia's National Basketball League (NBL) continues with China's national team to play t...

DOMESTIC TOURISM IN AUSTRALIA BREAKS RECORDS, INJECTS $61.7 BILLION INTO NATIONAL ECONOMY

DOMESTIC Australian tourists have spent a record breaking $61.7 billion on intra and interstate travel this year, acc...

THE DOCTORS WHO PLUNGED INTO THE SHARK TANK AND SURVIVED WITH A $500,000 INVESTMENT

THEIR mission is to change the face of cancer care with an app that empowers and connects patients and care givers...

IMF BRACES FOR BIG LOSS FOLLOWING WITHDRAWAL FROM SPOTLESS CLASS ACTION

LITIGATION fund IMF Bentham (ASX: IMF) is set to lose as much as half a million dollars after it ceases funding one o...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter