Marketing a greener image

Written on the 7 October 2009

AS global environmental issues become essential factors in business marketing, a Gold Coast developed program is educating corporations of the fine line between being environmentally friendly and ‘green-washing’ the consumers.

Bond University’s Students in Free Enterprise president Chris Taylor, says the marketing component of the team’s award winning ‘enviroprenurial education’ program GrassRoots has been well received.

Taylor says around 65 businesses have downloaded the free program which aims to ‘encourage entrepreneurial environmentally responsible business’.

While the first component of the software which calculates the annual carbon emissions and potential cost-savings of a business is considered innovative, the marketing component is just as essential to the program’s success.

As many businesses receive public backlash for ‘jumping on the green bandwagon’ Taylor says the program suggests a diverse range of business strategies for companies to effectively market themselves as environmentally friendly.

“The GrassRoots program encourages businesses to communicate their actions to the public effectively without falling into the trap of producing unfounded green-wash,” he says.

Taylor says the SIFE team will work more with CSIRO over the next six months to further refine the program.

“We intended this program to provide an incentive for businesses to become more environmental friendly and decided it would be counter-productive to create a cost in doing so,” he says.


Latest News

DISAPPOINTING THIRD QUARTER FOR BLACKMORES

BLACKMORES (ASX:BKL) has reported less than impressive third quarter results, with net profit after tax down 47 per c...

ACCC TAKES ACTION AGAINST MURRAY GOULBURN

THE ACCC has begun proceedings against milk processor Murray Goulburn alleging it contravened Australian Consumer Law...

RUMOURS ARDENT LEISURE IS LOOKING TO SELL DREAMWORLD

THE PARENT company of Gold Coast theme park Dreamworld is considering a sale of the struggling business to a Chinese ...

TATTS GROUP REFUSES DUE DILIGENCE TO PACIFIC CONSORTIUM AFTER REVISED $6B OFFER

TAKEOVER target Tatts Group (ASX: TTS) has rejected a revised all-cash $6 billion offer from the private equity group...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter