KOGAN RELAUNCHES DICK SMITH ONLINE STORE

Written on the 4 May 2016

KOGAN RELAUNCHES DICK SMITH ONLINE STORE

KOGAN.COM has resurrected the Dick Smith brand as an online shopping platform, days after the electronic retailer closed its doors across the country.

The Melbourne-based online retailer relaunched the Dick Smith websites in Australia and New Zealand one month earlier than planned.

Kogan.com acquired the embattled retailer's online business for an undisclosed sum in March in a bid to leverage its existing operations and the Dick Smith legacy.

Kogan.com and Dick Smith Executive Director David Schafer says the new platform promises shoppers better prices, fast delivery and a wide range of products.

"The efficiency with which we have been able to relaunch Dick Smith is the same efficiency that will see us deliver product and price leadership into the future," Schafer says.

"We are extremely proud of the speed with which we were able to relaunch the Dick Smith online business, with a leading website, product range and back-end systems to power the operation.

"Dick Smith's recent history has been disappointing for many Australians, but for millions of us, it is an iconic brand we all know and love.

"We will work hard to restore the faith Australians have put in the Dick Smith brand for almost 50 years."

Schafer says both websites will continue to be developed, boasting a suite of more than 5500 products including smartphones, cameras, tablets and home appliances.

"It's still early days and we are only just getting started," he says.

"Our digital efficiency will help to make the latest products more affordable at Dick Smith, and rebuild the legacy of the brand as a leading destination for the latest technology."

Dick Smith Holdings (ASX:DSH) was placed into voluntary administration in January with debts of $390 million.

The company's network of 301 stores in Australia and 62 in New Zealand were progressively closed up until April 30, impacting almost 3000 employees.

 


Latest News

WOOLWORTHS CLAIMS LEGAL VICTORY IN STOUSH WITH LOWE'S

SUPERMARKET giant Woolworths (ASX: WOW) has been given the go-ahead to sell its Masters property assets after winn...

DOMINO'S PIZZA EMPLOYEES OFFERED A SLICE OF THE PIE

DOMINO'S Pizza (ASX: DMP) has launched an employee share acquisition plan which will give its 26,000 staff the...

PRICELINE STORE ROLLOUT BOOSTS API'S FULL YEAR PROFIT FORECAST

Australian Pharmaceutical Industries (ASX: API) has booked a rise in half year net profit of $29.1 million on the bac...

CITY DWELLERS SETTING EYES ON REDCLIFFE AS PROPERTY SEACHANGE BECKONS

IT MAY be cool by the sea at Redcliffe, however strong sales at Kyko Group's Mon Komo development prove that t...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter