KIWI TRAVELLERS TARGETED IN $1M INITIATIVE

Written on the 5 March 2012

KIWI TRAVELLERS TARGETED IN $1M INITIATIVE

GOLD Coast Tourism (GCT) has launched a $1 million advertising campaign to keep the Kiwis coming back for more.

It is the largest promotional campaign push from Gold Coast Tourism in New Zealand for over three years.

GCT boss Martin Winter says New Zealand holiday makers are enthusiastic and a vitally important market that deserves to be ‘kept abreast of the many new and exciting things happening on the Gold Coast’.

“Over the past 18 months there has been more than $3 billion in tourism related development on the Gold Coast. That means there are all kinds of new hotels, resorts, attractions, and adventures to experience along with the already unrivalled variety of famous Gold Coast fun,” he says.

“This is also the first chance we have had to really expand on the Gold Coast Famous for Fun message in New Zealand with television commercials, digital advertising and extended print space to show that fun means different things to different.”

Famous for Fun is a co-branded initiative by GCT and Tourism Queensland to sell Gold Coast as a tourism destination by promoting the climate, beaches, theme parks, entertainment and wealth of activities.


Latest News

ASF UNVEILS TRAFFIC PLANS FOR THE SPIT

A SECOND bridge over the Nerang River is the centrepiece of the ASF Consortium's plan to improve traffic flow ...

BHP AND VALE EDGE CLOSER TO $47.5 BILLION SAMARCO DAM DISASTER SETTLEMENT

BHP Billiton (ASX: BHP) and Brazilian mining company Vale have entered into a preliminary agreement with Brazilian fe...

BLK SPORT FOUNDER TYRON BRANT REMAINS CEO UNDER NEW OWNERS

BLK Sport has been purchased from receivers McGrathNicol by a private consortium composed of a TimorLeste-based oi...

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter