KIWI TRAVELLERS TARGETED IN $1M INITIATIVE

Written on the 5 March 2012

KIWI TRAVELLERS TARGETED IN $1M INITIATIVE

GOLD Coast Tourism (GCT) has launched a $1 million advertising campaign to keep the Kiwis coming back for more.

It is the largest promotional campaign push from Gold Coast Tourism in New Zealand for over three years.

GCT boss Martin Winter says New Zealand holiday makers are enthusiastic and a vitally important market that deserves to be ‘kept abreast of the many new and exciting things happening on the Gold Coast’.

“Over the past 18 months there has been more than $3 billion in tourism related development on the Gold Coast. That means there are all kinds of new hotels, resorts, attractions, and adventures to experience along with the already unrivalled variety of famous Gold Coast fun,” he says.

“This is also the first chance we have had to really expand on the Gold Coast Famous for Fun message in New Zealand with television commercials, digital advertising and extended print space to show that fun means different things to different.”

Famous for Fun is a co-branded initiative by GCT and Tourism Queensland to sell Gold Coast as a tourism destination by promoting the climate, beaches, theme parks, entertainment and wealth of activities.


Latest News

CROMWELL TRADES STEADILY IN FIRST HALF

CROMWELL Property Group has maintained a steady operating profit at $0.045 per security in the first half of FY17,...

WHY NEXTDC'S STOCK IS SOARING

AFTER posting its interim result, NEXTDC (ASX: NXT) gained more than 12 per cent on the stock market before noon.
...

PWR PROFIT CRASHES AS DOLLAR RISES AND COSTS MOUNT

A RISING Aussie dollar has offset PWR Holdings Limited's (ASX:PWH) overseas growth in the last half, forcing a...

SUPER RETAIL GROUP RESULTS SHINE ACROSS THE BOARD

A WELL-planned and executed half has paid off for Super Retail Group (ASX:SUL) as it posts a net profit result up ...

Related News

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter