KICKING STARTUP GOALS

KICKING STARTUP GOALS
WANT to launch a startup? Try a classified ad first like Brisbane's Ben Douglas.

The founder of social platform Footballr.com.au originally started with an advertisement on a local classified site for the purpose of organising a friendly soccer game.   

"Within 20 hours I got an influx of responses and it seemed right away there was a gap for the service," says Douglas. 

Australia is a nation of sport lovers, but with increasing work commitments, people find it difficult to commit to a sporting club.

Douglas identified a market of the 'everyday Aussie' who wants an easy hobby.

"As an individual, you put the game up and then any other individual can jump on and join in that game," says Douglas.

"You don't need to know anyone, and it confirms you into the team, then once the game is finished you have your next game confirmed already.

"A normal club organises soccer games but we provide a platform for connecting."

Footballr went through ilab's accelerator in 2014 at seed stage to then build its backend, and has now recruited a designer and developer in Macedonia and India.

The startup now has 7000 users nationwide.

Unlike casual and semi-professional soccer clubs which have regular training sessions and traditionally favour the fit, Footballr aims to be inclusive of anyone who just wants to play a game.

"We want to give everyone of all skill, age, fitness and backgrounds a place to play," says Douglas.

"Next year we plan to set up more than a hundred weekly free football games for the Australian community.

"Brisbane isn't a big soccer market, but it's home and has been a good test base for all of its challenges with getting soccer off the ground."

Of course, nailing a tech startup is a difficult process, but after trialling a few different 'premium' formats, Douglas think he's got it right.

"We initially worked just for free and were trying to build up the critical mass in each area and then provide a premium service on top of it," says Douglas.

"After doing that for a while, we rolled out a monthly membership as a test and found people subscribe but we don't think the overall model fit the payment structure.

"We will be rolling out another feature soon which enhances the community feeling, where people can work their way up a ladder, so playing in regular casual games will give you a stronger ranking or something to work towards.

"The plan next year is to roll out across Australian cities, and with those running, we want to look to Asian cities too - it really is the sport of the world."


Get our daily business news

Sign up to our free email news updates.

 
Whitefox Recruitment founder Luke Hemmings making strides as a careers leader
Partner Content
After relocating his Canberra-founded company Whitefox Recruitment to the Gold Coast la...
Whitefox Recruitment
Advertisement

Related Stories

ASIC secures its first court win for greenwashing against US giant Vanguard

ASIC secures its first court win for greenwashing against US giant Vanguard

The Australian corporate watchdog has caught out one of the world&r...

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Australian-founded medicinal cannabis company Althea Group (ASX: AG...

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Listed funds manager 360 Capital Group (ASX: TGP) has offloaded its...

The party’s over: Splendour in the Grass festival cancelled for 2024

The party’s over: Splendour in the Grass festival cancelled for 2024

Splendour in the Grass, Australia’s largest winter music fest...