IVVY STEPS UP GROWTH STRATEGY FOR EVENT PLANNERS

Written on the 30 July 2015 by Jenna Rathbone

IVVY STEPS UP GROWTH STRATEGY FOR EVENT PLANNERS

GOLD Coast technology company iVvy has launched an "Expedia or Wotif" solution for Australia's event needs, with close to 1000 venues already registered on the cloud computing software. 

Event organisers can search, compare and book through what is Australia's first and only central registry - with more than 150 of these venues offering instantaneous and live-booking options.

CEO Lauren Hall says it will give customers power and control over their events and will give venues the opportunity to connect directly and in real-time.

"Almost every other facet of travel and hospitality has real-time booking capabilities, so it is high time event planners get the same efficiencies," says Hall. 

"In a hyper-connected digital age, we are enabling the industry to work more collaboratively, so consumers benefit from quicker access, process efficiencies and better experiences." 

iVvy was first established as an events and venue management cloud computing software that enables event organisers to run and manage events effectively.

Hundreds of clients including Telstra, RioTinto, Fairfax Media, Woolworths, the Queensland Government and Harvey Norman have contributed to more than nine million ticket sales and transactions on the iVvy platform.

Newly launched iVvy Marketplace goes one step further and will work as a one-stop platform for all event needs from meetings to weddings, and allows planners to find a venue and book it in just six minutes.

iVvy founder James Greig says the new offering has been in the pipeline for more than five years, and has worked with hundreds of event organisers and hotels to fine-tune the platform and collect appropriate data.

"One of the challenges, and the reason no one has been able to offer this service before, is because the data hasn't been available," says Greig, who also runs Varsity Lakes-based web development company Bloomtools. 

"What we have done over the past five years is build the software that help venues manage their function space and, because they use our cloud-based software, we can instantly see the availabilities and prices because we are pulling it directly from their system."

Greig says iVvy might just be starting with venues, but will start adding supplies over the next few years.

"We really truly believe that iVvy is going to revolutionise the events industry and we are not just going to stop at the events space, our goal is to have the entire supply chain for events online," he says.

"Any part of an event, including a speaker, catering, lighting, décor or draping, whatever it may be, all of those services need to fit into this category where they can have live availability and people can make instant bookings online."

iVvy caters to clients globally including New Zealand, the US, the UK, Singapore, Malaysia, Canada and Belgium.


Author: Jenna Rathbone
About: Jenna Rathbone is a Queensland-based journalist who writes on a range of issues including business and property affairs and social issues.
Connect via: Twitter

Latest News

VITA GROUP SHARES SURGE UPON RESULTS

VITA Group (ASX: VTG), the Brisbane telco retailer tied up with Telstra (ASX: TLS), saw its share price surge 12 p...

SONAND TURNS THE TIDE AT SURFSTITCH

SURFSTITCH (ASX:SRF) has reduced its losses in the first half of FY17 as new CEO Mike Sonand executed his turnaround ...

EUREKA IMPROVES WHILE MANAGEMENT REMAINS UNIMPRESSED

EUREKA Group has collected the gains on its 'buy and build' strategy to achieve a net profit of $6.29 mill...

FASHION RETAILER'S TAKEOVER IN DOUBT AS PROFIT CLIMBS

IN the thick of takeover talks, Specialty Fashion Group (ASX: SFH) worked hard to cut costs and see its bottom lin...

Related News

FASHION RETAILER'S TAKEOVER IN DOUBT AS PROFIT CLIMBS

IN the thick of takeover talks, Specialty Fashion Group (ASX: SFH) worked hard to cut costs and see its bottom lin...

HOW TO TAKE CONTROL OF YOUR CAREER THROUGH TRAINING

GIG economy, remote working, and freelance Friday are more than just buzz terms; our workforce is changing, and so...

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter