INTERNATIONAL BLEND

Written on the 5 October 2010

INTERNATIONAL BLEND

FOLLOWING The Coffee Club’s expansion into Thailand last year, the Brisbane franchise expects to grind its way into the Middle East in just over a year.

Co-founder John Lazarou (pictured) says The Coffee Club has recorded 18 per cent growth in the last 12 months, with further expansion planned in regional Australia, the Middle East, India and China.

“Obviously we’re very focused on growing the brand nationally and internationally, and we’re getting a lot of enquiry from all around the world, from some really obscure places too,” he says.

“That’s a good thing when they choose us for their market, but for the brand we have to make sure the master franchises in different countries can do all the things that we do here.

“The Middle East is probably going to be the next big area for a master franchise – my partner has also been speaking with interesting people in India and China that we believe can deliver what we’re after.”

Lazarou says operations in New Zealand and Thailand have been successful, but it will still take time before the Middle East plans come to fruition.

“Thailand took the best part of 12 to 16 months by the time they’d done all the training and got the stores ready and I think in the Middle East it will be exactly the same,” he says.

“There’s a certain risk with doing it too quickly and I have to live with that – it’s not something that happens overnight. New Zealand is going fantastically, we’ve got 30 stores there and in Thailand we’re going great with six stores and another three before the end of the year.”

A target to open 27 stores by the end of the calendar year has been set, selling The Coffee Club’s new menu and a shift towards ‘sustainable coffee’.

“It’s exciting to be going to a lot of regional areas too – the last one was in Kalgoorlie and that was fantastic, and we’re seeing a lot of these towns are excited about it too,” says Lazarou.

“We’ve re-designed our menu, there’s more colour on it and it is truly world class. It’s not only the appearance but actually in terms of our food offering which is second to none.

“We made a conscious decision that we would sell sustainable Utz coffee, which means that we know everybody from the person planting the seeds, to shipping, to roasting, to us the end user, is not mistreated and is making money – it’s not a blood diamond situation.”

The Coffee Club featured in Brisbane's Top 50 Private Companies this month. Read the full feature in Brisbane Business News September - out now in a newsagent near you.


Latest News

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CRITICS CALL FOR MORE INDEPENDENT DIRECTORS ON BLUE SKY BOARD

BLUE Sky Alternative Investments (ASX: BLA) has defended its governance and valuation processes in response to severa...

BEGA PAYS $460 MILLION FOR VEGEMITE TO BRING THE ICONIC BRAND BACK UNDER AUSTRALIAN OWNERSHIP

VEGEMITE is back under Australian ownership after Bega Cheese (ASX: BGA) agreed to buy Mondelez International's A...

GUVERA ESCAPES WIND-UP ORDER

GUVERA has avoided being wound up after a claim for a $1.78 million debt by Kwong Properties was dismissed at the ...

Related News

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

SMES TAKE RETAIL MARKET SHARE AS CONSUMERS CHOOSE PERSONALISATION

IN a battle for the hearts and wallets of Australian consumers, it appears that small and medium retail businesses...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter