GOOGLE SUPER FOR RETAIL GROUP

Written on the 17 June 2011

GOOGLE SUPER FOR RETAIL GROUP

SUPER retail group has joined other major international retailers and invested in Google’s new product comparison engine.

The aSX-listed retailer, whose brands include Supercheap Auto, BCF, Goldcross Cycles and Ray’s Outdoors, has become a foundation member of the newly-launched Google Product Search platform.

CEO Peter Birtles (pictured) says Google’s new service will enable each of the group’s brands to reach shoppers precisely and offer them products and deals relevant to their needs and budget.

“Australian shoppers will have access to the complete range of products currently available online at the group’s existing e-commerce sites,” he says.

The Google initiative is the latest in a series of moves towards full online integration of the group’s bricks and mortar stores.

Birtles says recognising the value of a multichannel retail model is essential to successful modern retailing.

“The addition of Google Product Search to our suite of channels will enhance our existing online offer and strengthen our multibrand, multichannel retail strategy, while we strive to achieve our vision of being Australasia’s most highly regarded specialty retailer,” he says.


Latest News

OROTON GOES CLICKS AND BRICKS AS PROFITS SLIDE

TWO former Aussie lawyers have turned their passion for fashion into a $15 million dollar international business six ...

MANTRA'S SHARE PRICE SURGE INDICATES 'SUITORS ARE CIRCLING' THE HOTEL GROUP

THE rumour mill surrounding a high-level takeover of Mantra Group (ASX: MTR) is in full production with its shares su...

MELBOURNE CBD GEMS SELL FOR $17 MILLION, MARKING A NEW PROPERTY HOTSPOT

LITTLE Lonsdale Street in the heart of Melbourne's CBD has become a favourite for investors in 2017, following th...

CAN GOOGLE RECOVER FROM GLOBAL CONTROVERSY OVER ITS PROGRAMMATIC ADVERTISING SYSTEM?

IT'S the story that has rocked the world of advertising. The lucrative Google (NASDAQ: GOOGL) advertising system ...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter