GOOGLE SUPER FOR RETAIL GROUP

Written on the 17 June 2011

GOOGLE SUPER FOR RETAIL GROUP

SUPER retail group has joined other major international retailers and invested in Google’s new product comparison engine.

The aSX-listed retailer, whose brands include Supercheap Auto, BCF, Goldcross Cycles and Ray’s Outdoors, has become a foundation member of the newly-launched Google Product Search platform.

CEO Peter Birtles (pictured) says Google’s new service will enable each of the group’s brands to reach shoppers precisely and offer them products and deals relevant to their needs and budget.

“Australian shoppers will have access to the complete range of products currently available online at the group’s existing e-commerce sites,” he says.

The Google initiative is the latest in a series of moves towards full online integration of the group’s bricks and mortar stores.

Birtles says recognising the value of a multichannel retail model is essential to successful modern retailing.

“The addition of Google Product Search to our suite of channels will enhance our existing online offer and strengthen our multibrand, multichannel retail strategy, while we strive to achieve our vision of being Australasia’s most highly regarded specialty retailer,” he says.


Latest News

SLATER & GORDON AND MAURICE BLACKBURN SHOWDOWN IN BELLAMY'S CLASS ACTION

FIERCE rivals Slater & Gordon (ASX: SGH) and Maurice Blackburn have secured funding for class actions against Bel...

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand ...

BRAMBLES TUMBLES AFTER REDUCING GUIDANCE

BRAMBLES (ASX: BXB) will miss its first-half guidance due to cost pressures at its North America business.

The com...

VILLAGE ROADSHOW PARKS HURT BY DREAMWORLD TRAGEDY

QUEENSLAND visitors to Village Roadshow (ASX: VRL) theme parks have declined 12 per cent in the wake of four deaths a...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter