GOLD COAST GOES FROM ZERO TO TOURISM HERO

Written on the 22 March 2016 by Nick Nichols

GOLD COAST GOES FROM ZERO TO TOURISM HERO

LAST year it didn't even rank in the top 10, but this year the Gold Coast has edged out Melbourne to capture second spot among Australia's top tourism destinations.

However, Sydney remains the crowd favourite by cementing its position at the top of the list compiled annually by TripAdvisor.

Queensland destinations take out five of the Top 10 Travellers' Choice Destinations in Australia, including Brisbane in third place, Cairns and Port Douglas in fifth and sixth respectively, with Noosa landing in 10th spot.

The Gold Coast edged out Melbourne for second place, a feat not lost on Gold Coast Tourism CEO Martin Winter who describes it as a 'major coup'. Winter was quick to dismiss last year's snub by travellers, revelling instead in the Coast's first inclusion in the top destinations list.

"Gold Coast's second place ranking, ahead of Melbourne, is yet more serious acknowledgement of the city and its diverse and valuable tourism offerings.

"This is a terrific achievement for the Gold Coast and is testament to the fact that the Gold Coast continues to deliver incredible experiences which places us in the top of Australia's most popular destinations."

Winter says the latest rankings come on the back of resurgence in the Gold Coast's reputation as a dining and leisure destination, aided by Tourism Australia's latest marketing campaign.

"Over the past eighteen month, the Gold Coast has received a host of awards," Winter says.

The 2015 TripAdvisor Travellers Choice Awards named Surfers Paradise among the Top 10 Destinations on the Rise in the South Pacific, while Burleigh Heads noshery The Fish House placed second in the Top 10 Restaurants in Australia and three Gold Coast beaches were named among the top 10 in Australia.

Winter says the Restaurant Australia campaign by Tourism Australia has helped both Australia and the Gold Coast take advantage of the growing global demand for food and wine to be part of the travel experience.

"The campaign has helped put a spotlight on the emerging food and wine scene here on the Gold Coast with fantastic new restaurants and funky cafes opening almost every week," he says.

"It is about telling the story of our great local produce, fresh seafood that can be bought directly from fishermen and abundance of delicious tropical fruit that visitors can enjoy in unique settings whether it is a candlelight dinner right on the beach or a lunch at a winery overlooking the mountains of the Gold Coast Hinterland.

"The Restaurant Australia campaign by Tourism Australia has delivered a platform to share these stories with a global audience.

"On top of this, Gold Coast Tourism's delivers a range of multi-channel marketing campaigns in key domestic and international markets each year to drive further awareness of and bookings for the Gold Coast as a holiday destination."

Winter says the focus now should be improving the delivery of customer service for visitors.

"TripAdvisor has revealed that some of our local accommodation providers, tourism attractions and restaurants are already doing some fantastic work in this space which has helped position the Gold Coast at the top of beloved travel spots today. "

Top 10 Travellers' Choice Destinations (Australia)

1. Sydney
2. Gold Coast
3. Melbourne
4. Brisbane
5. Cairns
6. Port Douglas
7. Perth
8. Hobart
9. Adelaide
10. Noosa


Author: Nick Nichols

Latest News

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

ACCC GIVES GO-AHEAD FOR NEWS CORP TO BUY ARM

NEWS Corporation (ASX: NWS) has been given the green light to acquire Australian Regional Media (ARM) from APN New...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter