GOING NEXT-LEVEL IN MOBILE PAYS OFF FOR OTHERLEVELS

Written on the 21 August 2015 by Laura Daquino

GOING NEXT-LEVEL IN MOBILE PAYS OFF FOR OTHERLEVELS MOBILE marketing and analytics outfit OtherLevels Holdings (ASX: OLV) has taken $1.71 million in revenue over the past five months, since its inception in February.

This represents a deeper incline on already steep growth prior to listing.

Steve Baxter was an early backer of the company, that has seen its revenue grow by more than 100 per cent in the last six months of 2014, while privately operating under the name OtherLevels.

For comparison purposes, its December 2014 revenue was $184,121, while its June 2015 revenue was $290,119.

OtherLevels attributes its rise to the redirection of marketing budgets towards smarter mobile campaigns.

The company's full enterprise customer suite stood at 25 as of June 30 this year.

With larger enterprises catching onto the power of mobile marketing in recent years, OtherLevels has captured Coles, Ladbrokes, Sega and fellow Brisbane companies Tatts Group and Halfbrick as clients since it began operations in 2012.

Despite the big clients, after-tax loss for the company's 5-month reporting period was $2.39 million, although this was attributable to greater investment in certain divisions of the business such as HR.

OtherLevels CEO Brendan O'Kane (pictured middle) says this investment has recruited staff 'with deep messaging domain knowledge'.

Through this, the company is focusing efforts on developing a broader product range with an edge on others.

"Customer wins should accelerate as the expanded sales team become fully trained and effective," says O'Kane.

"This additional sales capability, together with the broader range of messaging options and new products, means that the company is well placed to achieve its goals in the coming year."

As well, the company sees expansion on the cards in sectors such as travel and hospitality, where membership and loyalty systems evidently provide for continuous contracts.



Author: Laura Daquino Connect via: Twitter LinkedIn

Latest News

ASF UNVEILS TRAFFIC PLANS FOR THE SPIT

A SECOND bridge over the Nerang River is the centrepiece of the ASF Consortium's plan to improve traffic flow ...

BHP AND VALE EDGE CLOSER TO $47.5 BILLION SAMARCO DAM DISASTER SETTLEMENT

BHP Billiton (ASX: BHP) and Brazilian mining company Vale have entered into a preliminary agreement with Brazilian fe...

BLK SPORT FOUNDER TYRON BRANT REMAINS CEO UNDER NEW OWNERS

BLK Sport has been purchased from receivers McGrathNicol by a private consortium composed of a TimorLeste-based oi...

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter