EXCLUSIVE: TIME TO WIN BACK CASINO ‘REJECTERS’ SAYS ECHO CEO

Written on the 1 June 2012

EXCLUSIVE: TIME TO WIN BACK CASINO ‘REJECTERS’ SAYS ECHO CEO

QUEENSLAND casinos risk becoming venues frequented only by desperate punters unless major upgrades of the properties are undertaken, the country’s major casino operator has warned.

In an exclusive interview in this month’s edition of Gold Coast Business News, Larry Mullin (pictured), CEO of ASX-listed Echo Entertainment, says Queensland casinos need to be revived and renovated to attract more locals and international tourists.

Echo, the operator of Queensland’s three casinos – Treasury Brisbane, Jupiters Gold Coast and Jupiters Townsville (as well as Star City in Sydney) – has become embroiled in State Government plans announced this week to redevelop the William and George streets precinct in the CBD.

The government has rejected Echo’s proposal to redevelop the site of the former State Library into a 400-room luxury hotel. The new hotel would be linked to the Treasury casino by a skywalk and could also include an exclusive, six-star high rollers facility targeted at some of the world’s wealthiest gamblers .

Mullin says Echo is continuing to work with the government on options to renovate the Treasury Casino.

He insists the casino needs to offer more than gaming options and poker machines, saying the company has a high priority on top-quality entertainment, restaurants and accommodation.

“If the casual customer doesn’t rate the entire experience, then the only ones who are going to show up are the hardcore gamblers who just go straight to the gaming area.’’ Mullin says.

Mullin tells Gold Coast Business News that the state’s casinos must start winning back people he calls ‘rejecters’ – those Queenslanders who for an array of reasons don’t consider casinos as destinations they might like to visit.

“We are not on the radar of these rejecters and we need to change that – and change it fast,’’ he says.

Mullin says an over-stimulation of the lower end of the market in years past only reinforced the negative view of casinos currently held by some Queenslanders. He says it is time for Queensland casinos to go upmarket.

“We need to change the physical condition of the properties to get people interested in them and we are doing that,’’ he says.

Read the full and frank interview with Mullin only in Gold Coast Business News – on sale now at a newsagent near you.


Latest News

1700 BRISBANE APARTMENTS NOW MANAGED BY FORTUNE 500 COMPANY JLL

MULTINATIONAL and Fortune 500 company JLL (NYSE: JLL) has expanded its Australian dominance in the property managemen...

HARVEY NORMAN HITS OUT AT 'FALSE NEWS' OF ASIC INVESTIGATION

RETAIL giant Harvey Norman (ASX: HVN) has vehemently rejected reports its accounts are under investigation by ASIC, s...

RARE GOOD NEWS FOR SLATER AND GORDON AS ASIC CLOSES INVESTIGATION

ASIC has cleared Slater and Gordon of deliberately falsifying its accounts after a three-month investigation.

It s...

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his n...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter