ESCAPE WITH THE XC90

Written on the 1 December 2010

JULY 2010

Volvo has busted out from its box-like image that folk in long socks and thongs made popular to become ever so slightly cool.

Volvo’s slick XC90 SUV has shaken off the tainted, safety-before-design stigma and emerged as a seriously fun AWD. Don’t get me wrong, safety remains at the forefront of Volvo’s design and marketing.

“Choosing a Volvo will always be something you do for both yourself and the people around you because our cars will always consider the well-being of everyone. Even if those people happen to be outside your car or are part of future generations,” harps the press material.

But now cosmetics also play a major part. Much like the pop star Robbie Williams who only realised his belated coolness post boy band, the XC90 has also powered from the shadows of its predecessors to become a star in its own right.

With space for up to seven passengers and powered by a V8, the XC90 screams for the open road and does not disappoint.

To look at, it’s muscular without being aggressive with rounded shapes blended with sculpted sections, creating a confident looking Scandinavian thoroughbred.

The V8 is the world’s first Ultra Low Emission Vehicle II (ULEV II) compliant eight-cylinder engine. Carrying this power also presented challenges.

To meet these, design characteristics such as a low centre of gravity, weight distribution and high ground clearance were applied. The XC90 is also available in a 3.1 litre and the sportier R Design.

Kids are kept entertained in the back watching the latest DVD and with generous luggage storage, Volvo’s AWD fuels the desire for weekends away – surfboards on the roof, golf clubs in the back.

With added comfort comes an improvement in sound and a new digital class D amplifier, 12 loudspeakers from renowned Danish sound specialist Dynaudio and iPod compatible system offers a pumping sound track to those long drives.

Available technologies can help ‘read’ actual situations and provide optimal support and protection for example, by sensing normal driving patterns or panic situations and by taking protective action before, during and after a collision.

Volvo founders are vehement that safety is, and shall always be, at the heart of what they do. As a result, the manufacturer is recognised the world over for its passion and dedication to provide the safest cars on the road.

No-one has ever challenged the smarts of the engineers at Volvo, but translating that to ‘must have’ has proved a challenge, until now.

The infamous “bloody Volvo drivers” chant has come to mean something else entirely. Perhaps even envy.

Expect to pay close to $100k for the top of the range XC90.


Latest News

THE COMPANY THAT DECIDED IT WAS GOING TO GIVE A CRAP THANKS TO CROWD FUNDING

SIMON Griffiths is using toilet paper to save the world.

In 2012, on the back of an IndieGoGo crowdfunding campaig...

TECHNOLOGYONE OUTSTRIPS PROFIT EXPECTATIONS AS R&D SKYROCKETS

TECHNOLOGYONE (ASX: TNE) has surpassed market expectations to achieve a half-year profit after tax of $8.1 million, u...

CLASS ACTION FILED AGAINST SURFSTITCH AFTER ANOTHER EARNINGS WIPEOUT

AS ONLINE retailer SurfStitch (ASX: SRF) battles for survival following another negative earnings forecast, a $100 mi...

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

Related News

THE COMPANY THAT DECIDED IT WAS GOING TO GIVE A CRAP THANKS TO CROWD FUNDING

SIMON Griffiths is using toilet paper to save the world.

In 2012, on the back of an IndieGoGo crowdfunding campaig...

SURFSTITCH DOWNGRADES EARNINGS AS SHARES PLUNGE 25 PER CENT IN A DAY

TROUBLED online sports clothing retailer SurfStitch is considering selling off more of its assets and will close i...

AUSCANN RESUMES TRADE AFTER $12 MILLION CAPITAL RAISING

IT'S BEEN a big few days for medical cannabis manufacturer AusCann (ASX: AC8), as the company emerged from a trad...

APN AND oOh!media MERGER CALLED OFF, CEO 'AMAZED' AT ACCC'S DECISION

THE PROPOSED $1.6 billion merger between Australia's two largest advertising groups, APN (ASX: APO) and oOh!me...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter