EBAY AND MYER UNVEIL THE FUTURE OF RETAIL

Written on the 19 May 2016

EBAY AND MYER UNVEIL THE FUTURE OF RETAIL

A JOINT project launched this week by Aussie retail giants eBay and Myer could very well be the milestone that shapes the future of the industry.

In a world first, customers can now browse Myer's expansive range of products through the Virtual Reality (VR) Department Store using only a smartphone, an Android or iOS app and a pair of foldable cardboard VR goggles called 'shopticals.'

Managing Director of eBay Australia Jooman Park says the new technology doesn't seek to directly translate the eCommerce experience for the virtual world.

Instead it aims to provide an enhanced close and personal way to engage with each item in a store, short of actually going to one.

"It's been important to us that we don't just replicate the ecommerce experience in a virtual environment," says Park.

"We are taking the best elements of traditional retail and expanding on them to improve browsing, selection, personalisation and efficiency."

To access the VR Department Store, users simply open the official app and then slip their device into a shopticals box, where they can then view the screen in a way similar to holding a pair of binoculars.

Through eBay's new Sight Search technology, they can then navigate, sort and purchase items by simply holding a gaze on quite literally anything that catches their eye.

The app also saves preference information, with the program able to learn, adapt and personalise the shopping experience for each individual user.

Russell Zimmerman, executive director of the Australian Retailers Association, says the VR online store landmark by eBay and Myer reflects an industry leading approach to retailing and ecommerce.

"This immersive platform blends both digital and physical retail environments, providing a seamless experience for consumers to personalise, explore, research and purchase products," says Zimmerman.

"It's a great initiative that shows department stores are relevant in today's market."

Not since the first online stores hit the web has the retail industry seen such a quantum leap in the way it engages customers.

According to Zimmerman the experience gives the feeling of being in a real store, no matter where the user logs in from.

He says the product could be especially useful for those who are unable to leave their home, or those who don't have the time to spend hours searching around a shopping centre.

"Anybody who has a disability will find this technology useful, also anyone who is time poor and wants to have the full shopping experience will be able to benefit," says Zimmerman.

"We congratulate Myer and eBay on this exciting initiative, and we look to the future of virtual shopping technology for both retailers and customers alike."

The VR Department Store technology is supported by iPhone 5s models and up, as well as the Samsung S5 and equivalent Android devices.

 


Latest News

BRISBANE VFX PRODUCTION COMPANY CLEANS UP AT MAJOR INTERNATIONAL ADVERTISING AWARDS

AUSTRALIAN production company Alt.vfx has broken records in global advertising, becoming the first business to win...

CYCLONE DEBBIE FORCES MINE, RAIL AND PORT CLOSURES AS IT WREAKS HAVOC IN QUEENSLAND

COAL and gold mines in north and central Queensland are being seriously impacted as Cyclone Debbie makes landfall ...

FLYING START TO 2017 PASSENGER NUMBERS FOR GOLD COAST AIRPORT

RECORD numbers of travellers used the Gold Coast Airport (GCA) in January this year, continuing a five-year trend ...

SUNCORP SAYS IT'S 'COVERED' AGAINST FINANCIAL COST OF CYCLONE DEBBIE

INSURER Suncorp (ASX: SUN) says it is "well protected" against the financial impact of Cyclone Debbie th...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter