EAGLE BOYS AND QUICKFLIX PARTNER UP

Written on the 15 April 2014 by Laura Daquino

EAGLE BOYS AND QUICKFLIX PARTNER UP

MOVE over popcorn, Eagle Boys and Quickflix have announced a six month partnership, declaring pizza and movies as the new winning combination.

Pioneer Australian streaming and home delivery entertainment service Quickflix and Brisbane-based pizza chain Eagle Boys anticipate a reciprocal boon as they capitalise on their convenience.

The partnership is integral in Eagle Boys’ 18-month brand refresh announced in November last year, boosting brand awareness through greater online exposure.

Eagle Boys CEO Bruce Scott says the deal will better align the company with changing customer preferences as individuals show a growing appetite for streaming.

“With the developing online opportunities for businesses, we are heavily focused on driving website and social media traffic to give customers what they want, when they want it and in the way that is convenient for them, whether they be on the go with their mobiles or tablets, or at home on desktops.”

“Quickflix has advanced rapidly in the home entertainment market with such a modern take on movie delivery including streaming and digital offerings as well as the DVD postal method – it’s a great fit for us at Eagle Boys,” Scott says.

The partnership between the companies means both customer bases can enjoy special deals and packages.

Eagle Boys partnered with Video Ezy under similar circumstances in 2011, but the growing appetite for streaming suggests this partnership will offer a stronger competitive advantage.

Retail stores are increasingly closing shop, while Quickflix streaming was up 24 per cent per quarter in the past nine months.

However, the partnership is complementary, with Quickflix Chairman and CEO Stephen Langsford saying it serves his company just as well based on the identification of new customer viewing habits.

“We are seeing significant changes in people’s viewing habits with 30 percent of families watching multiple episodes of their favourite TV shows over the weekend, during peak pizza eating times,” Langsford says.

Facebook followers of both Quickflix and Eagle Boys will benefit from further pizza, DVD and movie streaming deals. 

 


Author: Laura Daquino Connect via: Twitter LinkedIn

Latest News

BRISBANE VFX PRODUCTION COMPANY CLEANS UP AT MAJOR INTERNATIONAL ADVERTISING AWARDS

AUSTRALIAN production company Alt.vfx has broken records in global advertising, becoming the first business to win...

CYCLONE DEBBIE FORCES MINE, RAIL AND PORT CLOSURES AS IT WREAKS HAVOC IN QUEENSLAND

COAL and gold mines in north and central Queensland are being seriously impacted as Cyclone Debbie makes landfall ...

FLYING START TO 2017 PASSENGER NUMBERS FOR GOLD COAST AIRPORT

RECORD numbers of travellers used the Gold Coast Airport (GCA) in January this year, continuing a five-year trend ...

SUNCORP SAYS IT'S 'COVERED' AGAINST FINANCIAL COST OF CYCLONE DEBBIE

INSURER Suncorp (ASX: SUN) says it is "well protected" against the financial impact of Cyclone Debbie th...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter