DREAMWORLD AND DREAMWORKS FORM ALLIANCE

Written on the 11 November 2011

DREAMWORLD AND DREAMWORKS FORM ALLIANCE

ARDENT Leisure-owned theme park Dreamworld has entered into a strategic alliance with NASDAQ-listed entertainment company DreamWorks Animation.

The agreement involves creating new year-round attractions featuring characters from animated DreamWorks films including Shrek, Puss in Boots, Kung Fu Panda, Madagascar and more.

Dreamworld CEO Todd Coates describes the deal as a major coup for the amusement park.

“The DreamWorks Animation brand is a household name, and we have no doubt that featuring the characters and worlds from their movies will be a great draw for our park,” says Coates.

“We are really excited to have formed a long-term strategic alliance with one of the most visionary entertainment companies in the world.”

DreamWorks Animation CEO Jeffrey Katzenberg believes the agreement offers countless possibilities.

“The alliance between Dreamworld and DreamWorks represents yet another opportunity for families across the globe to interact with our characters in new and exciting ways,” says Katzenberg.

“Dreamworld has done a fantastic job of creating quality entertainment experiences for their customers and we look forward to joining forces with the largest theme park in Australia – a hugely important market for us.”

The partnership will be sealed in three phases, commencing with the DreamWorks Holiday Shrektacular Show this summer. The stage spectacular will feature eight DreamWorks Animation characters performing popular holiday-themed songs.

Phase two will open for the 2012 Easter holiday period with a new 8400sqm DreamWorks Experience precinct, while the third phase will include a Kung Fu garden where families can meet Po panda and enjoy food or refreshments.

Dreamworld is also preparing to celebrate its 30th birthday with exotic animal enclosure The Lair, ShockWave and Big 7 thrill-ride BuzzSaw, among others.


Latest News

ONE KEY RESOURCES FINDS TRUE POT OF GOLD

BRISBANE'S One Key Resources has been acquired by global recruitment outfit Fircroft.

The mining solution...

BPS SHARES BOLSTERED BY CHINA, US DEALS

BPS Technology (ASX: BPS) has expanded the reach of its Bartercard trade exchange business in the US through the s...

SURFERS PARADISE MARRIOTT CHANGES HANDS IN $70M DEAL

MARRIOTT Vacation Club has offloaded the hotel component of Surfers Paradise Marriott Resort & Spa for $70 mil...

NEW IRISH BAR LIVES UP TO ITS LEGEND

FORTITUDE Valley's newest watering hole is quite literally the stuff of legends. Named after a famous myth...

Related News

FROM THE TANK: PEOPLE MATTER MOST

WHAT am I looking for on Shark Tank? In actual fact, I am looking for 'who' rather than 'what'.
...

THREE KEYS TO LEADING A TEAM THROUGH EOFY

THE end of the financial year (EOFY) can be a taxing time for businesses, and often it takes a toll on staff. ...

BUDGET 2016: WHAT IT MEANS FOR BUSINESS

BUSINESS is at the forefront of the 2016 federal budget, with SMEs set to see their company tax rate fall to 27.5 ...

BRW TO SHUT DOWN

FAIRFAX Media (ASX: FXJ) is shutting down its BRW website, less than three years after the closure of the print magaz...

CONTENT MARKETING

Content marketing a highly effective way to create a buzz around your company

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter