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DOMINO’S Pizza (ASX: DMP) has expanded its digital offering this week, with the launch of an Offers app that can be personalised for each consumer.
The Offers app loads vouchers and deals for the consumer’s specific store straight to their smart phone.
“Some people still want face-to-face contact, but on the whole there’s a movement towards the consumer controlling the experience for themselves as much as possible.
“Most people who buy pizza, around 80 per cent, use a voucher.
Collins says the customer’s location played an integral part during app development.
“You select your store and you automatically get all the best vouchers and deals loaded directly on the app from that store.
“That way our consumers are always guaranteed to get the best deals from Domino’s, no matter where they are.”
The developers set out to achieve accessibility and an optimal interface to appeal to the public.
“When it comes to vouchers, it has to be very easy to be able to understand it quite quickly and work out what the best deal is for you.
“The biggest thing is mobility, just looking at what other devices are being launched around the world and what people are looking at.
“Whether it’s a mobile, smart watch, wearable technology, embedded technology on clothing or even Google glasses, it’s important that we constantly evolve with it.”
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