DOMINO'S TRIALS ONLINE STRATEGY

Written on the 16 May 2014

DOMINO'S TRIALS ONLINE STRATEGY DOMINO’S Group will push its technology strategy by switching off the phones at the Taringa store and operating solely from online sales for one day.

Phone orders will be unavailable on Wednesday, in a world-first move for the Brisbane-based pizza company.

CEO and managing director Don Meij (pictured) says plenty of customers have already adopted the trend, highlighting the importance for digital innovation.

“Online and mobile sales continue to increase and even more so at our Taringa store, with online sales recorded as high as 87 per cent due to the strong population of university students living on and around the St Lucia campus.

“This is what turning off the phones is all about – celebrating a milestone in the business and living and breathing in the space that will deliver our future growth,” he says.

Meij says the “natural progression” towards online and mobile sales, means the company will continue to invest in the platform.

“It’s our goal to be as mobile as we can and make the process as easy and seamless as possible so that anyone can interact with our brand through portable online devices, this will be the ultimate test and a great celebration of how far we’ve come.

“It will also be a great learning experience to understand the final pieces of a fully integrated, digital overall business.”

Meij will keep a close eye on the trial, saying mobility was a key driver of marketing initiatives and operations.

He says almost 60 per cent of sales come from online and the number is expected to grow to 80 per cent in the next three years.

In conjunction with the online promotion, customers will receive a 50 per cent off discount on orders placed on Wednesday.

Latest News

THE STAR'S STUNNING ANSWER TO CROWN'S BARANGAROO

THE Star Entertainment Group (ASX:SGR), not to be outdone by James Packer's Barangaroo development across the ...

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter