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DOMINO’S Group will push its technology strategy by switching off the phones at the Taringa store and operating solely from online sales for one day.
Phone orders will be unavailable on Wednesday, in a world-first move for the Brisbane-based pizza company.
“Online and mobile sales continue to increase and even more so at our Taringa store, with online sales recorded as high as 87 per cent due to the strong population of university students living on and around the St Lucia campus.
Meij says the “natural progression” towards online and mobile sales, means the company will continue to invest in the platform.
“It will also be a great learning experience to understand the final pieces of a fully integrated, digital overall business.”
He says almost 60 per cent of sales come from online and the number is expected to grow to 80 per cent in the next three years.
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