DOMINO'S HITS THE MILLION MARK

Written on the 19 June 2014

DOMINO'S HITS THE MILLION MARK DOMINO’S Pizza Australia (ASX: DMP) has reached a major milestone on the social media front, clicking over one million Facebook fans.

The company, which has an active social media policy, says it has even taken the time to thank each fan for the feedback and suggestions.

Earlier this year the pizza group launched its People Powered Pizza mantra in a bid to drive its connections with its customers.

CEO Don Meij says the company’s progressive social media strategy has been responsible for a number of key decisions in the business when it comes to product development and quality.

“We listen to the feedback our fans and followers provide us – it’s invaluable and our pizzas couldn’t be half as good as they are today without the thousands (now millions) of people telling us how to make them better and a lot of these come from our Facebook page,” Meij says.

Domino’s continues to lead the way in social media with a presence on new Apps including Vine, Jelly and Snapchat.

“We were early adopters of Facebook and we truly believe in its power to reach our engaged community,” Meij says.

“These are really engaging platforms for us – we’re not just speaking directly with our fans but they are sharing their pizza experiences and we are listening.

“We’re a part of the conversation every hour of every day. We put forward senior members of the business on our pages because we understand the importance of these platforms and believe in transparency and accountability.

“We’re not just there to tick a box – social media is a strong part of our marketing strategy and it will continue that way.”

Domino’s, which says it doesn’t shy away from negativity that sometimes accompanies social media, is also the largest QSR on Twitter and shares real time feedback via store ratings on Facebook and the Domino’s website.

“There’s a reason we’ve been listed as the most transparent retail company in Australia and we take pride in that,” says Meij. “We're a business obsessed with feedback.”


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