DOMINO'S FIRES UP INNOVATION WITH DLAB

Written on the 9 February 2016

DOMINO'S FIRES UP INNOVATION WITH DLAB

DOMINO'S Pizza Enterprises (ASX:DMP) has launched its own innovation hub to get a slice of the startup action.

DLAB is an open plan working space aimed at helping budding entrepreneurs commercialise their business ideas, while allowing Domino's to explore new concepts and embrace a risk-taking mentality.

Located at its Brisbane headquarters, the hub is set to attract a dynamic range of startups from the community, as well as foster innovation by Domino's employees.

Domino's managing director and CEO Don Meij says the group has been a leader in the quick service restaurant industry's (QSR) digital transformation in recent years and DLAB will confirm its future strategic direction.

"This is a dedicated innovation space set to encourage out-of-the-box thinking both internally to benefit Domino's customers and externally supporting startups, entrepreneurs and disruptive thinkers," Meij says.

"Innovations driven from the DLAB will focus on adding value to the customer and the overall store experience and will allow us to remain competitive on a global scale.

"We have already partnered with a number of startups and businesses that have disruptive ideas in the retail and QSR space and are working at the viability of applying those ideas to the business and investing in those startups."

The collaborative 153sqm office can house up to 50 people at any time, with a head innovator, researcher and other specialised experts already occupying the space.

Meij says there are a number of internal projects and pretotypes underway.

"We want to encourage team members to put their ideas out there and we will test and put into practice ones we think could inspire great change," he says.

"It's all about being disruptive, agile, adaptive, fast thinking and responsive to the changing environment around us and having a space dedicated to proving that things will and won't work on a macro level."

Premier Annastacia Palaszczuk says the DLAB will drive digital transformation in the state.

"Domino's employs more than 5000 Queenslanders and from Brisbane they coordinate the company's operations across Australia, New Zealand, France, Belgium, The Netherlands, Japan and Germany," Palaszczuk says.

"I welcome Don's and Domino's commitment to innovation and the establishment of DLAB as a Queensland hub for startups, entrepreneurs and thinkers."

Meij says DLAB will also help build the startup community in Brisbane by offering emerging businesses a place to go, rather than automatically head offshore.

"It's great to go to these incredible cities and learn and be inspired from the best but we need the great entrepreneurial talent we have in Australia to remain here and to not go searching for opportunities offshore," he says.

"We need to be able to cultivate innovation right here in Australia so that we can spark change and push out of our comfort zones."


Latest News

DON MEIJ ON PIZZA HUT: THEY WON'T BE OUR BIGGEST COMPETITOR

DOMINO'S Pizza (ASX: DMP) CEO Don Meij has rubbished talk that a new enterprise bargaining agreement will halve e...

THE DRINKING APP THAT KILLED 'THE WHITE NINJA'

THEY call it the white ninja; that one friend who always conveniently leaves their wallet in the car, or forgets t...

FIVE-YEAR EXTENSION FOR VIRGIN AUSTRALIA AND SINGAPORE AIRLINES ALLIANCE

THE Virgin Australia (ASX: VAH) and Singapore Airlines alliance has been granted a five-year extension by the Austral...

PRIMARY OPINION ROLLS OUT MAGGIE BEER PLANS

PRIMARY Opinion (ASX:POP) has cooked up plans to expand the Maggie Beer Products line. The Melbourne-based tec...

Related News

CONSUMERS MAINTAIN CONFIDENCE DESPITE SHOCKS

CONSUMER sentiment in Australia has held strong despite shocks that typically dent the appetite for spending, such as...

TOURISTS CASHED UP AND HEADING FOR AUSTRALIA

INTERNATIONAL tourists flocked to Australia in FY16 with the tourism industry growing three times faster than the ...

HOTCOPPER FLOAT SLAMMED AS 'CRAZY'

CUDECO founder Wayne McCrae (pictured) has ripped into share market discussion board HotCopper ahead of its IPO, s...

FROM THE TANK: GOOD OLD-FASHIONED BUSINESS STILL RELEVANT

BEING involved with Shark Tank and my friendship with startup guru Steve Baxter has inspired me to seriously engage w...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter