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DOMINO’S Pizza Enterprises (ASX:DMP) is looking to take a bite out of competitor’s sales, after announcing plans to extend discount days.
The company will roll out its promotion Cheaper Every Day after the initial success of Cheaper Tuesday followed by Cheaper Two Days, which included Monday.
DMP will offer pizza for $4.95 from its value range every day, in what the company says is a first in the quick service restaurant industry.
Managing director Don Meij says it was part of the group’s strategy to offer consumers the best value for money.
“Value like this hasn’t been seen in the pizza industry for a long time and we honestly believe there are very few options to compare it to.
“Quality will not be compromised at any stage during this promotion and this is still our absolute priority,” he says.
Combined with the digital ordering system, Meij says the experience not only be cheap but convenient.
“We are the only pizza company you can track when your order’s ready so you don’t have to wait in store.
“Customers can place them ahead of time, track it and walk in and walk out faster than you can get a burger, fried chicken or a sandwich.”
The offer will be available nationally on June 27.
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