DIGITAL MARKETING REELS IN CABLE CUSTOMERS

Written on the 25 October 2011

DIGITAL MARKETING REELS IN CABLE CUSTOMERS

WHILE many businesses are downsizing and cutting marketing budgets, an Ormeau cable accessory company is bucking the trend using online video and social media.

KT Cable Accessories is seeking an international patent for a highly confidential lighting product range with ‘worldwide potential’.

General manager Adam Middleton (pictured) says the range will have a significant impact on the company’s revenues.

“It is to be the future of lighting. The main focus will be on cost-effectiveness and improved quality,” says Middleton.

“It’s a low voltage product operating on 12 to 24 volts and serves as an improvement on existing LED lighting technology.”

KT has 14 staff, but plans to add two more by Christmas. The company made $3.1 million in gross profit in FY11, compared to $2.7 million in profit for FY10 and Middleton is confident of achieving growth in FY12.

“We work a lot of hours; many people work from 7am to 7pm. You’ve got to have passion for this job to be successful,” he says.

Although KT also uses social media websites YouTube and Facebook to share product information, the simplicity of distributing the online videos has made the company a hit with customers.

“Instead of just giving a catalogue, we also send customers a link to a 30-second product description video. They see how to use it before it even hits the store,” says Middleton.

“The staff came up with an idea; they wanted to let customers see more details regarding our products and services. We prepared (our own) KT-Tube videos on technical specifications and new product details.

“We now want to make high-definition and more professionally produced videos. It’s really good for staff training and product training too.”

The company was established in 1994 and acquired by ASX-listed AMA Group (formerly known as Allomak) in 2007. It has serviced Supercheap Auto, Autobarn, Sure Power, CouplerTec, M J Trailers and Almar Machinery.

“About 50 per cent of our business is with distributors and we even supply wholesalers who sell to electrical contractors,” says Middleton.

“We also export our LED trailer plugs with built-in circuit testers range to the UK and a full range of trailer plugs, cables, terminals and heat shrink sealing to New Zealand.”

The company plans to relocate its operations to a larger site within 12 months.

“We definitely want to stay in the area. It will be somewhere close to where we are right now, but more like 3000sqm,” says Middleton.

KT has been recognised by the Gold Coast Business Excellence Awards in the retail, wholesale and distribution category for September 2011.


Latest News

CROMWELL TRADES STEADILY IN FIRST HALF

CROMWELL Property Group has maintained a steady operating profit at $0.045 per security in the first half of FY17,...

WHY NEXTDC'S STOCK IS SOARING

AFTER posting its interim result, NEXTDC (ASX: NXT) gained more than 12 per cent on the stock market before noon.
...

PWR PROFIT CRASHES AS DOLLAR RISES AND COSTS MOUNT

A RISING Aussie dollar has offset PWR Holdings Limited's (ASX:PWH) overseas growth in the last half, forcing a...

SUPER RETAIL GROUP RESULTS SHINE ACROSS THE BOARD

A WELL-planned and executed half has paid off for Super Retail Group (ASX:SUL) as it posts a net profit result up ...

Related News

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter