DATA SHOWS MAGAZINE READERS ARE CONFIDENT CONSUMERS

Written on the 13 November 2012

DATA SHOWS MAGAZINE READERS ARE CONFIDENT CONSUMERS

SAVVY advertisers are targeting confident consumers who dine out, travel and buy luxury goods through magazines, according to Roy Morgan Research.

According to the latest Roy Morgan Single Source data for the 12 months to June 2012, 66 per cent of “very confident consumers” read magazines.

Readers of business, financial and airline magazines were among the most likely to be confident consumers.

Roy Morgan Research general manager of media and communication George Pesutto says savvy marketers are recognising that confident consumers are a valuable target market because they are in a buying frame of mind.

“The data clearly demonstrates that the different men’s magazine genres along with entertainment, business and fashion environments are particularly effective in appealing to those Australians who are more confident consumers.”


Latest News

THE 2017 MELBOURNE TOP 50 COMPANIES REVEALED: NUMBERS 40 TO 31

Our countdown to the 2017 Top 50 Melbourne companies continues with the next 10 on the list from 40 to 31, which f...

HEALTH INSURER NIB ACCUSED BY ACCC OF MISLEADING ITS MEMBERS

THE COMPTITION regulator has launched proceedings in the Australian Federal Court against NIB Health Funds Limited (N...

CANNABIS COMPANY SECURES PERMITS FOR NEW PLANTS TO BEGIN CULTIVATION

MEDICAL Cannabis company Cann Group Limited (ASX: CAN) will receive its first plant material and start cultivation of...

CHARTER HALL SNAPS UP SALAMANDER BAY CENTRE FOR $174M

RETAIL investment trust Charter Hall (ASX: CQR) has purchased the regional Salamander Bay Centre in New South Wales f...

Related News

HEALTH INSURER NIB ACCUSED BY ACCC OF MISLEADING ITS MEMBERS

THE COMPTITION regulator has launched proceedings in the Australian Federal Court against NIB Health Funds Limited (N...

AFTERPAY GOES TRANS-TASMAN WITH TRADE ME DEAL IN NEW ZEALAND

AFTERPAY Holdings Ltd (ASX: AFY) has entered into an agreement with New Zealand trading site Trade Me Group Ltd (A...

STARTUP SUCCESS BOILS DOWN TO PERSONALITY, SAYS EXPERT

THOSE who own startups will know that there are many essential qualities of a good entrepreneur; their tenacity, fina...

SLATER AND GORDON TAKES SPOTLESS TO COURT

SPOTLESS Group (ASX: SPO) has been hit by a class action launched by Slater and Gordon (ASX: SGH) in the Federal C...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter