DAISO CHALLENGES RETAIL SLUMP

DAISO CHALLENGES RETAIL SLUMP
JAPANESE bargain retailer Daiso continues to roll out rapid expansion plans, with the opening of a new store in Indooroopilly Shopping Centre on Thursday.

It will be the fourth store to open in Queensland in less than a year, with shoppers taking advantage of items sold at the uniform price of $2.80.

Daiso Australia CEO Kit Cheong says the brand is transforming shopper’s perceptions that low price equates to poor quality.

“Our customers love the eclectic product range, easy-to-navigate layout and of course the fact that every item is just $2.80.

“A colourful lifestyle shouldn’t be expensive, we make great household items without prohibitive price tags,” she says.

The company will continue to build its Australian market, with 16 stores opening since last April in Sydney and Melbourne as well.

Cheong says the outlet’s constantly revolving range of stationery, cosmetics, food, toys and home-wares contributed to the success of the chain.

“We also know that our customers value the shopping experience, our stores are fun, fresh and bright.

“We also offer products that are unique to Daiso and reflect Japan’s out-of-the box thinking.”

Up to 20 new stores open in Japan every month, with 3,400 stores trading in 25 countries internationally.

Get our daily business news

Sign up to our free email news updates.

 
Whitefox Recruitment founder Luke Hemmings making strides as a careers leader
Partner Content
After relocating his Canberra-founded company Whitefox Recruitment to the Gold Coast la...
Whitefox Recruitment
Advertisement

Related Stories

ASIC secures its first court win for greenwashing against US giant Vanguard

ASIC secures its first court win for greenwashing against US giant Vanguard

The Australian corporate watchdog has caught out one of the world&r...

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Australian-founded medicinal cannabis company Althea Group (ASX: AG...

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Listed funds manager 360 Capital Group (ASX: TGP) has offloaded its...

The party’s over: Splendour in the Grass festival cancelled for 2024

The party’s over: Splendour in the Grass festival cancelled for 2024

Splendour in the Grass, Australia’s largest winter music fest...