Cut through creative

Written on the 13 July 2009


A ONE day workshop aimed at advertising professionals already familiar with brands, products and the development of creative advertising ideas such as copywriters, art directors, account planners, information architects, interactive designers, and marketing, brand and product managers.

The workshop offers a convenient form of training and development for time-poor people in the advertising, marketing and media communications industries. Attendees should have two years experience in advertising or marketing, including developing briefs of managing creative responses to briefs or marketing objective. This is not a necessary attribute.
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Keynote speaker will be Peter Hubbard, who boasts a wealth of international experience in advertising, specifically the psychology behind good copy, great ads, TV production and direct marketing.

The event will take place at the Australian Institute of Management on July 20 from 8:30am – 5pm.
More info at: www.afaadschool.com.au.


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