COUPLE ALL REVVED UP ABOUT NEW MOTORSPORT VENTURE

Written on the 22 November 2012

COUPLE ALL REVVED UP ABOUT NEW MOTORSPORT VENTURE

A GOLD Coast couple has established a new venture in the thrilling motorsport of drifting.

The activity, where the cars slide around the track with a continual loss of traction at the rear wheels, has gained extensive popularity in recent years after emerging from Japan.

Partners Cecilia Kauhanen (pictured) and Eugene Arendsen established the business in 2009 after one year’s research and development.

Arendsen is a qualified stunt driver who has worked for Warner Brothers Movie World and on the set of various films.

The business is focused on offering corporate drift racing days at the Ipswich Motorway as well as teaching responsible driving at schools.

Kauhanen agrees that drifting has a reputation as a “hoons” sport, but she and Arendsen hope to change that.

“It is not designed for hoons; it is for more experience adults who are looking for something different than perhaps doing a hot lap in a V8,” she says.

“It is a precision driving experience where you are trained under the instruction of a qualified stunt driver.”

The company turned over $150,000 last year and Kauhanen is aiming to double that. It already has more corporate days booked in than last year.

“It has been an amazing response since we launched the corporate side of the business,” says Kauhanen.

The school education aspect of the business is close to the heart of both Kauhanen and Arendsen. They have developed a “Survive 25” driving program for schools.

“The kids think they are invincible, they think if they spin out they can just drift out of it, but it doesn’t matter what you do, you cannot initiate a drive in your common family car,” she says.

“You only put yourself and your friends and others you don’t know in serious danger.”

Kauhanen promises On Track Drift uses good-quality recycled tyres and, once they have been used for drift, the rubber is reused to make floor mats and other accessories.


Latest News

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand ...

BRAMBLES TUMBLES AFTER REDUCING GUIDANCE

BRAMBLES (ASX: BXB) will miss its first-half guidance due to cost pressures at its North America business.

The com...

VILLAGE ROADSHOW PARKS HURT BY DREAMWORLD TRAGEDY

QUEENSLAND visitors to Village Roadshow (ASX: VRL) theme parks have declined 12 per cent in the wake of four deaths a...

ASF UNVEILS TRAFFIC PLANS FOR THE SPIT

A SECOND bridge over the Nerang River is the centrepiece of the ASF Consortium's plan to improve traffic flow ...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter