CONTENT MARKETING: CREATE A BUZZ

Written on the 1 May 2016

Below are a few content marketing products that Business News Australia works with to drive traffic to your site and increase leads. This is also a great resource for your social media and marketing channels.

SPONSORED POSTS

Sponsored posts are a great starting point for any digital advertising campaign. They are ideal for reporting on your company's news, events and milestones in a succinct manner, published as a spot on our website and e-news. 

BLOGS AND ARTICLES

Offer a fresh, yet still personal, perspective to your clients and readers with a blog post. Craft an engaging article that you can use on your website, in emails and on social media.

EBOOKS

An eBook is an opportunity to position you as a leader in your field, while promoting the products and services of your business. eBooks allow for the highest degree of creative license, with the ability to include text, visuals and hyperlinks, and span thousands of words. It's a great tool for getting new leads by offering free download of the book in your marketing campaigns.

EXPERT ARTICLES

Show them what you know and establish yourself as an expert leader with a series of expert articles. This can be written in first person and is a great way of building your personal brand. You will collaborate with our journalists to identify relevant editorial that will captivate readers.  

NEWSLETTERS

Custom newsletters to your database are a great and cost effective way to stay in touch with your clients, reconnect with your contacts and reach new clients. Feature happy clients, showcase new staff and engage with your community with news updates. Turn your customers into passionate fans who will share your stories. Your ultimate goal should be to create a community of 'evangelists' who are prepared to fight for your brand.

CUSTOM MAGAZINES | PRINT & DIGITAL

Custom magazines provide brands with the opportunities to spend more time with their clients. These allow you the opportunity to intimately engage with your target audience, deepen the relationship and communicate your  key business messages, values, products and services.

A custom magazine communicates to customers wide-ranging and in-depth information that isn't possible through other media. It reinforces brand position, builds trust and can be a key platform from which to profile leading clients and partnerships. It also gives the opportunity to cross market all aspects of your business.

To sum it up, the secret of content marketing is to be helpful and add value.

Creating content can be a lot more challenging than people give it credit for. It's a tricky balancing act, wearing the hats of both the journalist and content marketer. If you have lots of thoughts dancing through your head, but your fingers can't quite get the rhythm right when hovering over the keyboard, we can take care of all that for you. Dealing with high-flyers day in and out, our journalists will write an article with our audience, the corporate market, top of mind. All you have to do is to give us a brief and we will give you a story.

With design, editorial and marketing talent, we can create anything from a timeless and comprehensive digital masterpiece centred around your brand, to a punchy guidebook. There are many other options which aren't listed here, too, such as videos, podcasts, speaking engagements and forums.

Please let me know if you would like to find out more.

Below are a few handy links:

Tim Reed's book 'The Boomerang Effect'

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

How to Build Buyer Personas That Build Sales

Kim Draper
Business News Australia Pty Ltd
Brisbane: Ph: 07 3608 2068
Gold Coast: Ph: 07 5575 7400
Sydney: Ph 02 8002 7710
kd@businessnewsaus.com.au


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