CHRISTMAS SHOPPERS HIT SMARTPHONES

Written on the 14 November 2012

CHRISTMAS SHOPPERS HIT SMARTPHONES

GOOGLE Australia has released data that shows 2012 will be the country’s biggest online Christmas yet.

There has been an overall 20 per cent increase in shopping-related Google searches year over year.

But shoppers aren’t necessarily heading to their home computers and laptops to access the web.

Nearly 40 per cent of shopping searches now come from smartphones and tablets.

Retailers need to be found on all screens, according to Google Australia industry leader for local and retail Ross McDonald.

“As consumers branch out from smartphones into new types of devices like tablets, the mobile revolution is expanding to multiple screens,” says McDonald.

“That means the real moral of this year’s Christmas story is that retailers need to mobilise, and fast.

“It is no longer enough for businesses to get online, they need to be found wherever the web is, on every screen, or risk losing out.”

However many businesses are yet to catch up. Google estimates only one in three large advertisers has a mobile-friendly website. The number is even lower for small to medium businesses.

Google provides a free mobile site builder which provides a free mobile-optimised website for one year. Find out more at www.howtogomo.com.au


Latest News

VITA GROUP POSTS STEADY RESULTS DESPITE ROUGH YEAR

IT'S no secret Vita Group (ASX: VTG) has had a testing year, however the company has still managed to deliver ...

KOGAN BREAKS FORECASTS IN ITS FIRST YEAR OF PUBLICLY LISTED TRADE

RAISING the bar high in its first year as a publicly listed company, Kogan.com (ASX: KGN) has smashed its forecast...

CAMPLIFY MOTORS INTO THE UK MARKET

CARAVAN hire and RV sharing community Camplify has made its move in the European market, establishing its first op...

COCHLEAR R&D INVESTMENT DRIVES NEW PRODUCTS AND BOOSTS PROFIT AND REVENUE

COCHLEAR (ASX: COH) has boosted its 2017 full year net profit by 18 percent to $223.6 million and has forecast furthe...

Related News

WESFARMERS BOOKS BUMPER PROFIT BUT SUPERMARKET WAR HITS COLES' BOTTOM LINE

SUPERMARKET giant Coles has posted its biggest slide in earnings since it was acquired by Wesfarmers (ASX: WES) 10 ye...

ANALYSTS PREDICT WHAT AUSSIE LIVING IS LIKELY TO BECOME IN THE NEXT CENTURY

AS THE Australian population continues to grow, analysts are predicting what the country is likely to look like wi...

SEVEN WEST REPORTS MASSIVE LOSS AND CUTS CEO TIM WORNER'S PAY PACKET BY $450K

SEVEN West Media (ASX: SWM) has posted a full-year loss of $744.3 million and cut CEO Tim Worner's pay packet by ...

HOW MAKING MISTAKES AND PASSION SCORED WEIGHT LOSS PARTNERS A DEAL WITH SHARK TANK'S JANINE ALLIS

THEY partnered up to provide a scientific and targeted approach to dieting, and Kate Save and Geoff Draper cut Sha...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter