CHRISTMAS SHOPPERS HIT SMARTPHONES

Written on the 14 November 2012

CHRISTMAS SHOPPERS HIT SMARTPHONES

GOOGLE Australia has released data that shows 2012 will be the country’s biggest online Christmas yet.

There has been an overall 20 per cent increase in shopping-related Google searches year over year.

But shoppers aren’t necessarily heading to their home computers and laptops to access the web.

Nearly 40 per cent of shopping searches now come from smartphones and tablets.

Retailers need to be found on all screens, according to Google Australia industry leader for local and retail Ross McDonald.

“As consumers branch out from smartphones into new types of devices like tablets, the mobile revolution is expanding to multiple screens,” says McDonald.

“That means the real moral of this year’s Christmas story is that retailers need to mobilise, and fast.

“It is no longer enough for businesses to get online, they need to be found wherever the web is, on every screen, or risk losing out.”

However many businesses are yet to catch up. Google estimates only one in three large advertisers has a mobile-friendly website. The number is even lower for small to medium businesses.

Google provides a free mobile site builder which provides a free mobile-optimised website for one year. Find out more at www.howtogomo.com.au


Latest News

THE STAR'S STUNNING ANSWER TO CROWN'S BARANGAROO

THE Star Entertainment Group (ASX:SGR), not to be outdone by James Packer's Barangaroo development across the ...

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter