Chocolate Graphics to open 5000 retail outlets

Written on the 5 June 2009

A Burleigh Heads-based international chocolate producer has burst onto the retail market in the US after signing a deal with Westfield in Newport Beach.

CHOCOLATE Graphics International has launched 35 production centres around the world since 1999 and tasted success on the back of its personalised treats.

Setting up its first production centre at Southport in 1999, the company has since paved its custom chocolate success stories into the UK, Mexico, Dubai, Russia, Vietnam, New Zealand and Chile. Next month Canada is set to become part of the Chocolate Graphics chain.

Company director John Taylor has set ambitious targets for his brand to be launched in 5000 specialty retail stores world-wide within the next five years, effectively quadrupling growth. The first retail outlets were trialled in Tennessee and Athens with stunning results. Boasting major accounts such as the Hilton Hotel, The Hyatt and the Coffee Club, the company is yet to be impacted by the downturn as consumers continue to gorge on ‘feel good’ confectionery.

“We are hitting it as hard as we can without being stupid,” says Taylor of the expansion.

“Retail was always part of our strategy and with real estate taking a tumble in the US, we will be capitalising on leasing opportunities. The retail presence will be very much an impulse buy market. Everybody loves chocolate.”

Chocolate Graphics has built profits through functions where chocolate business cards and personalised logos have become the choice de jour for corporates keen to impress clients and business partners. In Washington (US), the Chocolate Graphics production centre won the tender to supply the inaugural presidential dinner with 5000 chocolates featuring the face of President Barack Obama.

“The market for us is just one long piece of string,” says Taylor.

“There has been no downturn in chocolate sales from our licensees. We look for long-term gain; we are not interested in short-term results as such.”

With 23 international patents on its product lines, which include chocolate butterflies and hearts embossed with ‘I love you’, the company employs 22 staff in its Burleigh Heads head office, the US and New Zealand. Having control of the production centres that feed the retail outlets has consolidated the business model and created vast business opportunities for its licensees.

“The line of command goes right through the entire business from production to retail, giving total control to the licensees,” says Taylor.


Latest News

THE STAR'S STUNNING ANSWER TO CROWN'S BARANGAROO

THE Star Entertainment Group (ASX:SGR), not to be outdone by James Packer's Barangaroo development across the ...

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter