Chocolate Graphics to open 5000 retail outlets

Written on the 5 June 2009

A Burleigh Heads-based international chocolate producer has burst onto the retail market in the US after signing a deal with Westfield in Newport Beach.

CHOCOLATE Graphics International has launched 35 production centres around the world since 1999 and tasted success on the back of its personalised treats.

Setting up its first production centre at Southport in 1999, the company has since paved its custom chocolate success stories into the UK, Mexico, Dubai, Russia, Vietnam, New Zealand and Chile. Next month Canada is set to become part of the Chocolate Graphics chain.

Company director John Taylor has set ambitious targets for his brand to be launched in 5000 specialty retail stores world-wide within the next five years, effectively quadrupling growth. The first retail outlets were trialled in Tennessee and Athens with stunning results. Boasting major accounts such as the Hilton Hotel, The Hyatt and the Coffee Club, the company is yet to be impacted by the downturn as consumers continue to gorge on ‘feel good’ confectionery.

“We are hitting it as hard as we can without being stupid,” says Taylor of the expansion.

“Retail was always part of our strategy and with real estate taking a tumble in the US, we will be capitalising on leasing opportunities. The retail presence will be very much an impulse buy market. Everybody loves chocolate.”

Chocolate Graphics has built profits through functions where chocolate business cards and personalised logos have become the choice de jour for corporates keen to impress clients and business partners. In Washington (US), the Chocolate Graphics production centre won the tender to supply the inaugural presidential dinner with 5000 chocolates featuring the face of President Barack Obama.

“The market for us is just one long piece of string,” says Taylor.

“There has been no downturn in chocolate sales from our licensees. We look for long-term gain; we are not interested in short-term results as such.”

With 23 international patents on its product lines, which include chocolate butterflies and hearts embossed with ‘I love you’, the company employs 22 staff in its Burleigh Heads head office, the US and New Zealand. Having control of the production centres that feed the retail outlets has consolidated the business model and created vast business opportunities for its licensees.

“The line of command goes right through the entire business from production to retail, giving total control to the licensees,” says Taylor.


Latest News

INTEREST IN RETAIL PROPERTY SPIKES AS INTERNATIONAL BRANDS LOOK TO ROLL OUT IN AUSTRALIA

AN influx of international retail brands into Australia over the next five years are expected to push up demand for f...

MANTRA BOASTS OF SUCCESSFUL HOTEL INTEGRATION AS NET PROFIT GROWS 15 PER CENT

MANTRA Group (ASX:MTR) CEO Bob East has praised the performance of the company's new Honolulu Hotel as it posted ...

WHITEHAVEN TRIPLES EARNINGS, PAYS DOWN DEBT AFTER COAL PRICE TURNAROUND

THE HIGH coal price has allowed Whitehaven Coal to triple earnings and pay down a large portion of its debt in the fi...

BABY BUNTING BUOYED BY CLICKS AND BRICKS PERFORMANCE

BABY Bunting has grown sales 18.1 per cent to $135.1 million in the first half of FY17, sweetened by the opening o...

Related News

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

TEST DRIVE A POST GRAD AT BOND

THERE'S only one way to really move your career into the fast lane, says Bond University, and 'test driving...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter